Powering the game of cricket.

We moved away from a functional, brochure-style aesthetic and introduced a sharper, more expressive interface. A disciplined colour system, atmospheric gradients and considered animation give the platform presence and personality, signalling innovation while maintaining trust with governing bodies and professional teams.

The refined palette and motion framework extend beyond marketing pages. Embedded into the Figma design system, they now guide product UI evolution and support environments, creating a unified experience across enterprise and consumer offerings.