Design-Led Agency for Startups

We craft user-friendly solutions that enhance customer retention, drive business growth, and deliver seamless digital experiences with intuitive UX design, high-quality UI design, and strategic SaaS branding.

Trusted by 100+ Leading Technology Companies

A results-driven startup partner

Turning an idea into a successful startup requires speed, strategy, and scalable execution. As a cutting-edge software development company, we help startup founders validate concepts, build minimum viable products (MVPs), and refine their startup products through agile, user-focused development processes. By combining expert UX design, engineering, and startup branding strategy, we deliver digital products with a strong brand identity that resonate with the target audience, driving customer experience and business growth.

Our approach integrates efficiency, flexibility, and real-world impact. From ideation through launch and beyond, we ensure startups have the right technology, insights, and strategic guidance to maintain a competitive edge. With experience across multiple industries, we deliver web development, mobile app development, and custom software solutions tailored specifically to your business processes and unique user needs.

WHAT WE DO

We’re a strategic design and development partner for tech-led companies, from pre-seed to listed.

Apps & Software

We help innovative companies disrupt their market with world-class mobile applications, software, and web-based solutions.

Marketing Websites

We empower marketing teams to deliver SEO-friendly, results-focussed marketing websites that exceed ambitious KPIs.

Brand Identities

We create loveable brand identities that stand out in the digital world and create lasting bonds with customers.

Startup Industries

We've proudly supported 100+ tech startups across a variety of different industries.

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Finance

Helping finance startups bring innovative tools to life, from budgeting to payments, with intuitive interfaces and rapid MVPs that deliver value from day one.

Digital Healthcare

Working with founders to create patient-focused platforms, from telehealth to digital records, with a strong emphasis on security, compliance, and clear user journeys.

Transport & Logistics

Supporting logistics startups with solutions for routing, tracking, and fleet oversight, built lean, tested quickly, and ready to scale as your operations grow.

Education

Designing digital learning tools for modern classrooms, enabling startups to launch fast, onboard users with ease, and continuously refine based on real feedback.

Deep Tech

Translating complex technologies like AI, IoT, and data systems into usable, testable products, helping deep tech startups reach proof-of-concept and early traction faster.

Agriculture

Helping agtech founders streamline planning, operations, and decision-making tools cutting unnecessary complexity to focus on core value for farmers and growers.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Free Discovery Call

Is your tech startup looking for support? Let's talk.

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Software Development Process

Product Discovery

We help startup founders validate ideas, reduce risk, and define a clear path from ideation to launch, ensuring a strong foundation for product success.

Market Validation

Assess demand, iterate concepts, and refine ideas with real user insights to meet unique requirements.

Product Roadmap

Outline key milestones for product managers to guide development, growth, and stakeholder alignment.

Technical Feasibility

Evaluate software development requirements and infrastructure to ensure scalability, viability, and seamless cross-platform performance.

MVP Scoping

Define core features clearly, ensuring a lean, impactful minimum viable product that meets unique requirements.

App & Software Development

As a software development company, we build scalable, high-performance mobile applications and cross-platform software to help startups launch, grow, and adapt quickly to a competitive market.

MVP Development

Rapidly build, test, and validate market-ready mobile applications and web apps.

Custom Software Development

Aligning precisely with your business goals and product development needs.

API Development & Integrations

Connect seamlessly with third-party tools, platforms, and IT services to streamline operations.

UI/UX Design

Craft intuitive, engaging user experiences that enhance usability and drive adoption

Websites

We specialise in web development, creating high-performing, scalable websites that drive engagement, conversion rates, and exceptional customer experience.

Website UX UI Design

Craft intuitive, visually compelling UI/UX designs optimised for conversion rates and a memorable customer experience.

Webflow Development

Develop responsive, flexible websites with Webflow for rapid deployment and seamless scalability.

SEO & Performance

Optimise web development practices, speed, and search visibility to effectively reach potential customers.

Integrations & Automation

Implement seamless third-party integrations and automation, enhancing productivity and user experience.

Startup Branding

We are a branding agency that crafts strategic, strong brand identities, helping startups connect effectively with potential customers in a competitive market.

Brand Strategy & Positioning

Develop a clear market position, robust brand values, and competitive advantage to engage stakeholders and ideal customers.

Brand Naming

Create distinctive, memorable brand names aligned with your product vision, mission statement, and target market.

Logo & Brand Identity

Deliver cohesive visual identity solutions, including impactful logo design, to build a strong brand identity and enhance brand experience.

Marketing Collateral

Applying industry-leading cybersecurity measures and adhere to ISO standards to protect your software applications.

Why work with us

Cost Effective

You're investing in a partnership that respects your budget without compromising quality. We provide transparent pricing tailored to your type of app, ensuring you get the best value without unnecessary expenses. Whether you're developing a social media platform, an e-commerce solution, or a business tool, we align top-tier results with sensible expenditure.

Tailored approach

Rather than forcing you into a one-size-fits-all model, we design an engagement strategy that adapts to your project requirements, business stage, and budget. Our strategists work closely with you to refine your app concept, improve rankings, and develop a scalable roadmap.

Results Driven

We believe that great design isn't just about aesthetics - it's a vehicle for achieving your business goals. Our design philosophy hinges on creating interfaces that deliver real, quantifiable results.

World class talent

This is not our first rodeo, we have extensive experience building, launching, and scaling technology companies. Our design, development, and project management teams have the skillset required to truly help you succeed.

Highly Collaborative

We don’t just build products, we co-create with you. From early discovery to launch day (and beyond), our team works closely with yours to ensure alignment, clarity, and momentum at every stage. Expect clear communication, shared goals, and a partner that feels like part of your team.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

How we work

User-Centered Design

We uncover real customer insights through interviews and journey mapping, then turn those findings into friction-free journeys that delight users, boost adoption and drive growth.

User research & user testing
Data-driven decisions
Seamless user experiences

Rapid Prototyping & MVP Validation

We create user interface (UI) and user experience design (UX) that are intuitive, accessible, and user-driven, ensuring your target audience engages deeply and sees real value.

Lean product iteration
Real-time user feedback
Fast market validation

Build for Scale

We rapidly turn concepts into functional prototypes to test, refine, and validate user journeys and functionality before full-scale application development.

Scalable architecture
Performance optimisation
Future-proof technology

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Technology stack

Technologies powering our app development teams.

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Featured Startup Projects

Kernel

Sustainable wealth generation, free from gamification.

Wedge

The faster way to save.

TinyMotion

Advancing infant care through intelligent video analysis.

FAQs

Have a question? Let's answer it.

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Why is product discovery important for early-stage startups?

Product discovery helps early-stage startups reduce risk, validate ideas, and align products with target customers' specific needs. It involves essential steps like market research, UX research, prototyping, and usability testing, ensuring startups deliver user-friendly, competitive software applications with a compelling value proposition.

Effective product discovery accelerates decision-making, streamlines development projects, and enhances customer satisfaction from the outset. You can read more about how our product discovery process supports early-stage startups in our case studies.

How does Edition help startups validate an MVP before full development?

Edition supports startups through MVP development by conducting detailed market research, user research, and usability testing.

As a dedicated UX design agency, our flexible agile methodology incorporates a comprehensive design process involving rapid prototyping and iterative improvements based on real-time user feedback.

This ensures your MVP has not just good UX, but great UX, refining functionality and making thoughtful design decisions informed by tangible user experiences.

Edition reduces risk and optimises software products to deliver successful, user-friendly solutions ready for launch.

Can Edition scale and support our product beyond the MVP stage?

Yes, Edition specialises in scalable software solutions designed to evolve from initial MVPs to full-scale software products. Our experienced software engineers, project management team, and CTO-level guidance ensure your mobile apps (iOS, Android), web applications, or SaaS platforms remain scalable, high-quality, and optimised for performance.

We provide end-to-end support, rigorous quality assurance audits, and regularly implement new features to streamline operations and enhance customer satisfaction.

What engagement models do you offer for startups with different budgets?

Edition offers flexible and cost-effective engagement models:

Extension of your team: Our software engineers and UX/UI designers integrate seamlessly with your in-house product development team.

Dedicated team: An end-to-end, full-time team managing everything from product design and backend to ongoing quality assurance.

Project-based: Tailored solutions with clearly defined timelines, pricing, and deliverables, ideal for clearly scoped development projects.

What industries does Edition specialise in?

Edition provides tailored solutions across diverse industries, including SaaS, fintech, ecommerce, real estate, healthcare, IoT, and product innovation for emerging sectors.

Leveraging years of experience and industry-specific knowledge, we deliver effective branding, scalable web applications, and optimised mobile apps (iOS, Android) tailored precisely to each industry's unique business needs.

What makes Edition different from other product development studios?

Edition distinguishes itself through a holistic approach combining custom software development, UX/UI design services, effective branding, and strategic product positioning.

Our dedicated in-house design team utilises proven branding processes, comprehensive brand guidelines (typography, colour palette, style guide), and robust marketing strategies (social media, content marketing, LinkedIn) to build trust, establish a solid brand, and ensure consistent brand messaging and across all touchpoints.

This approach delivers measurable metrics, fosters loyal customers, and creates a successful brand recognised in Australia and globally.

How does Edition support startups in integrating new custom software with existing systems?

As a top custom software development company, Edition optimises integration between custom-built solutions and existing systems, including CRMs, management systems, and management platforms, while enhancing customer satisfaction and core business metrics. Unlike off-the-shelf software or shelf solutions that may lack flexibility, our tailored approach ensures seamless interoperability with ecosystems like Apple and Microsoft.

Through comprehensive case studies and strategic positioning, Edition demonstrates how integrating bespoke solutions improves customer satisfaction, builds trust, and strengthens your company's market presence.

Why is effective branding essential for early-stage startups, and how does Edition help?

Effective branding is crucial for early-stage startups, as it establishes clear brand positioning, enhances brand recognition, and communicates your brand message effectively to your audience.

Edition combines design thinking and tailored custom software development services to support Australian entrepreneurs (from Sydney to Perth and beyond) in strategic brand building.

We define your unique brand personality, craft compelling brand stories, and establish your distinctive brand voice. Our comprehensive approach includes creating core brand elements (such as logos, fonts, colour palettes, and taglines), cohesive marketing materials (including business cards, templates, and ERP-integrated solutions), targeted marketing campaigns and other key branding efforts.

By clearly reflecting your core values and consistently communicating across all channels, we optimise your marketing efforts, strengthening your company’s brand and position as a
standout startup.