Award-Winning  UX Design Agency

We help you solve complex UX challenges and design digital products that maximise user engagement, drive customer loyalty, and create greater business success.

Trusted by 100+ Leading Technology Companies

Benefits of UX Design

Impactful UX, measurable business results.

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Improve acquisition

By understanding user needs, we craft intuitive, engaging designs that attract your target audience. Making a stellar first impression with user experience design translates into an increased user base.

Increase loyalty & retention

By crafting interactive, easy-to-navigate interfaces, our UX design process enhances engagement, boosts satisfaction, and nurtures loyalty - turning one-time visitors into repeat customers for sustained growth.

Reduce development cost

Our approach to design thinking eliminates unnecessary features, prioritises development hours, and reduces rework, leading to significant savings in overall project costs while maximising your digital transformation.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Free Discovery Call

Need expert UX Design support for your next project? Let's talk.

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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UX Design Process

Research & Discovery

Uncovering needs with comprehensive research to pave the way for engaging, meaningful digital experiences.

UX Research

Understanding habits and desires, backed by user-centric data and insights.

User Surveys

Utilising surveys to understand the precise needs and wants of your user base.

User Personas

To drive design decisions that resonate and engage effectively.

Usability Testing

Validate designs against user expectations and business goals.

User Interface Design

With impeccable aesthetics and robust functionality, we craft UI that elevates your user experience and sets you apart.

Visual Design

Merging aesthetics with functionality to amplify your brand's visual appeal and user-friendliness.

Tailored UI Design

Our in-house team crafts interactive, adaptive designs for seamless user journeys.

Rapid Prototyping

We create fast, feedback-driven prototypes aligned with user needs.

Product Design

We sculpt digital products for optimal UI, functionality, and user experience.

Design Systems

Ensure product consistency and continually refining designs to align with evolving needs and feedback.

Design Patterns

Bring stability and consistency across all product interfaces and experiences.

Style Guides

Ensuring every element echoes your brand identity and voice uniformly across platforms.

Component Libraries

Aligning design and development with a unified product language.

Design Tokens

Creating a consistent, scalable, and systematic design approach.

UX Strategy & Support

Intertwining your vision with user needs through a holistic UX design journey, crafting delightful, meaningful experiences.

UX Audits

Evaluate usability, accessibility, and engagement to align with user and business goals.

User Research

Delve into user habits and preferences, informing strategies to cater to user expectations.

Data & Analytics

Inform decisions, optimising user journey for engagement, usability, and conversion.

A/B Testing

Validate designs, for optimising user experience and business performance.

Why work with us

Cost Effective

You're investing in a partnership that respects your budget without compromising quality. We provide transparent pricing tailored to your type of app, ensuring you get the best value without unnecessary expenses. Whether you're developing a social media platform, an e-commerce solution, or a business tool, we align top-tier results with sensible expenditure.

Tailored approach

Rather than forcing you into a one-size-fits-all model, we design an engagement strategy that adapts to your project requirements, business stage, and budget. Our strategists work closely with you to refine your app concept, improve rankings, and develop a scalable roadmap.

Full-stack development team

With expertise in mobile applications, custom software development, and web app development, we offer end-to-end solutions that cater to diverse industries. As trusted New Zealand app developers, we've built frontend and backend solutions that excel in app development in Auckland, Wellington, Christchurch and beyond. Our work has been recognised through industry case studies, and we are among the top app development companies.

Rigorous quality assurance

We ensure flawless digital experiences with comprehensive testing, performance optimisation, and code reviews. Our commitment to quality extends beyond development. Our ongoing maintenance support helps refine your product with new features and updates.

Highly Collaborative

We don’t just build products, we co-create with you. From early discovery to launch day (and beyond), our team works closely with yours to ensure alignment, clarity, and momentum at every stage. Expect clear communication, shared goals, and a partner that feels like part of your team.

AI & machine learning capabilities

We leverage machine learning, big data, and artificial intelligence to develop intelligent, data-driven software solutions. Our expertise in AI enhances automation, analytics, and decision-making for every project's success.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Why choose us?

We are a results-driven UX partner

Choosing Edition as your UX design partner means we integrate with your team as a strategic ally, using our rich experience in the tech sector to accelerate your long-term goals. We're committed to effective resource utilisation, delivering impactful results without unnecessary extravagance.

We tailor our engagement model to match your business dynamics and budget. Our services, honed by proven relationships with early-stage and fast-growing technology companies, delivers superior value, making us an industry leader in our niche.

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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UX DESIGN PROJECTS

Kernel

Sustainable wealth generation, free from gamification.

Wedge

The faster way to save.

Naut

Quiet power for cleaner seas.

FAQs

Have a question? Let's answer it.

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What industries do you have experience working with?

We've had the privilege to work across diverse sectors, including Healthcare, Transport, Fintech, Agriculture, Education, and Social Impact initiatives. For a deeper dive into our industry-specific projects, do check out our work page.

If you don’t see your industry isn't listed, no worries – our versatility and adaptive mindset mean we love to take on new areas. Just drop us a line, and let's explore how we can serve your specific needs.

Do you offer separate UX Services?

Indeed, we offer a broad spectrum of UX services, including but not limited to user research, market analysis, and SEO optimisation. However, we advocate for a tailored approach.

We recommend booking a call with Scott, our Co-Founder and UX Director, to bring together a tailored approach that address your needs and leverages your unique strengths. We are ready to help you differentiate your offering and gain a competitive edge.

I have limited UX knowledge, how will I interpret your findings?

We believe in making UX design accessible to everyone, regardless of their background or technical knowledge.

Our UX experts will explain all aspects of our process and deliverables, from research insights to wireframe specifics, in a comprehensive and understandable manner. We’ll ensure you have a clear grasp of each element empowering you to make confident decisions.

Who will be working on my project?

Your project will be led by a seasoned designer with over 5 years of experience in crafting intuitive, user-centred design solutions. Depending on the project, we might establish a dedicated team that brings together diverse talents and expertise, including UX/UI design, project management, business strategy, and development. They will all work together to ensure your project is seamlessly executed and aligned with your business goals.

At Edition, we believe in collaborative creativity and collective problem-solving, and we'll involve you in every step of the process, making sure your vision and feedback are integral to the end solution.

Do you provide maintenance services?

Yes, our commitment to our clients extends beyond project delivery. We believe in building enduring relationships, supporting your journey long after an initial project release.

Our design and development processes are intertwined, reducing the chance of unexpected issues post-release. Should you require further assistance or wish to iterate upon the initial design, our team is always on hand to provide the necessary support.

We're here to ensure that your digital product continues to serve your evolving business needs effectively and efficiently.