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Branding

We help uncover a brand’s unique DNA to create a compelling brand strategy and visual identity that stands out and creates a lasting bond with customers.

Trusted by 100+ Leading Technology Companies

Overview

Whether you have an existing digital product or are looking to build something entirely new, we can help.

In today's world, a well-executed idea will struggle to achieve product market fit and thrive without the support of a compelling brand identity - one that communicates what that brand stands for.

A strong digital brand empowers a company to stand out and grab the attention of potential customers. Over time, the benefits of a cohesive brand experience, help to increase customer loyalty and improve the effectiveness of online marketing efforts.

At Edition, we work closely with you to establish a strong brand strategy built on a real understanding of your business and the market it operates within. We then develop a compelling visual identity to bring this all to life.

Capabilities

World-class brand services tailored to the unique needs of your business.

Market Research
Competitor Analysis
Brand Positioning
Brand Naming
Logo Design
Copywriting
Visual Identity
Brand Guidelines

Our Approach

Every brand project is different, with its own unique set of requirements.

For this reason we first seek to understand your business before tailoring our approach to suit - rather than insisting you follow a strict process.

Research & Discovery

Discovery workshop
Stakeholder interviews
Customer interviews
Customer profiles
Competitor brand analysis
Jobs to be done

Brand Strategy

Positioning
Tone of voice
Naming
Values
Brand architecture
Brand story

Have a project in mind? Let’s get to work