Optimal Workshop

Project Overview

Optimal Workshop is a best-in-class UX research platform, empowering enterprises to gather insights and enhance their digital experiences.

With a recent brand refresh, they needed a new website that embodied their updated identity—sophisticated, user-friendly, and enjoyable. The challenge was to create a digital experience that was accessible, visually engaging to help position Optimal Workshop as industry leaders. Together, we set out to elevate their web presence to reflect the ease of use and expertise of their product.

Industry

UX Tools

Deliverables

Website Design

Website Build

Key Activities

Wireframes

UX Design

UI Design

Website Development

Custom Imagery

Animation

Awards & Recognition

WEBSITE DESIGN

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A Fresh Digital Presence

We worked with Optimal Workshop to create a sophisticated website that fully reflected their refreshed brand. Guided by close client collaboration, we focused on creating visuals that effectively communicate the platform’s capabilities without overwhelming users with complexity. Our strategic choices seamlessly integrated aesthetics and functionality, elevating their digital identity.

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Impact

WEBSITE DESIGN

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A refreshed online presence

The new Orchestra website blends aesthetics and functionality. The new website not only reflects Orchestra's values and new branding but also prioritises an intuitive user experience. Bringing the brand though to a digital space allowed us to expand the identity further and grow their existing assets to flesh out their new positioning.<br>The website not only showcases Orchestra's equity management expertise but also provides visitors with a seamless and informative journey.