Expert Product Discovery Agency

Our product discovery sprints help your business reduce uncertainty, validate new ideas, and get valuable insights to build loveable technology. Product discovery leads to better decisions. Better decisions save money.

Trusted by 100+ Leading Technology Companies

Benefits of Product Discovery

Insight-led discovery, faster product-market fit.

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Validate Ideas

Leverage the discovery process to prevent costly oversights, aligning your product roadmap with user pain points and business goals.

Understand Users

Streamline your product development process with the right product strategy, defining an MVP (minimum viable product) that focuses on real value and user feedback.

Define MVP Solution

Deepen user understanding of what's most important and build the right product. Our product management prioritises resonating with your target audience from day one.

Prevent Costly Mistakes

Utilise product discovery to ensure you validate assumptions and build the most important features first, based on real user needs.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

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Considering a Product Discovery phase of work? Let's talk.

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Product Discovery Process

Research & Discovery

Our dedicated discovery team delves into market trends, user needs, and competitor analysis, formulating strategies to craft superior, resonating, and unique products.

Engaging Real Users

Direct interactions with target users offer invaluable insights for design precision.

Comprehensive Data

Interviews and surveys capture insights into user preferences and behaviours.

Competitive Analysis

Understanding competitors ensures your product's unique market position.

Clear Strategy

Data-driven insights and metrics steer a clear product vision and roadmap.

Prototype Design

Using a design-thinking approach, we transform feedback and insights into tangible, validated prototypes, ensuring they are user-centric and compelling.

Initial Sketching

Simple sketches form the base, laying out primary design ideas.

In-Depth Wireframing

Evolution to wireframes refines your product design, ensuring clarity.

UI Design

Best practices and iterative UI design ensures visually compelling product interfaces.

Rapid Prototyping

Quick tangible models to validate solution assumptions effectively.

Validation

By validating prototypes, we understand user preferences and gain insights for feature enhancement in your existing product backlog.

User Testing Insights

Direct user testing reveals likes, dislikes, and potential solutions.

Feedback Analysis

Harnessing user feedback strategically to refine and perfect our solution.

A/B Test Outcomes

Different versions compared to determine optimal user experiences.

Refinement & Iteration

Continuous refinement ensures product-market fit and user satisfaction.

MVP Strategy

Pinpointing core features for an MVP, we align with user needs and provide immediate viability and value while planning for future enhancements.

Feature Selection

We laser-focus on pivotal features addressing user pain points.

Roadmap Creation

Launch plans are tailored to timelines, budget, and feedback.

MVP Evolution

Incorporating user insights for long-term product evolution and success.

Value-Driven

Immediate user utility combined with strategic future vision.

Why work with us

Cost Effective

You're investing in a partnership that respects your budget without compromising quality. We provide transparent pricing tailored to your type of app, ensuring you get the best value without unnecessary expenses. Whether you're developing a social media platform, an e-commerce solution, or a business tool, we align top-tier results with sensible expenditure.

Tailored approach

Rather than forcing you into a one-size-fits-all model, we design an engagement strategy that adapts to your project requirements, business stage, and budget. Our strategists work closely with you to refine your app concept, improve rankings, and develop a scalable roadmap.

Full-stack development team

With expertise in mobile applications, custom software development, and web app development, we offer end-to-end solutions that cater to diverse industries. As trusted New Zealand app developers, we've built frontend and backend solutions that excel in app development in Auckland, Wellington, Christchurch and beyond. Our work has been recognised through industry case studies, and we are among the top app development companies.

Rigorous quality assurance

We ensure flawless digital experiences with comprehensive testing, performance optimisation, and code reviews. Our commitment to quality extends beyond development. Our ongoing maintenance support helps refine your product with new features and updates.

Highly Collaborative

We don’t just build products, we co-create with you. From early discovery to launch day (and beyond), our team works closely with yours to ensure alignment, clarity, and momentum at every stage. Expect clear communication, shared goals, and a partner that feels like part of your team.

AI & machine learning capabilities

We leverage machine learning, big data, and artificial intelligence to develop intelligent, data-driven software solutions. Our expertise in AI enhances automation, analytics, and decision-making for every project's success.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Why choose us?

We are a results-driven UX partner

Choosing Edition as your UX design partner means we integrate with your team as a strategic ally, using our rich experience in the tech sector to accelerate your long-term goals. We're committed to effective resource utilisation, delivering impactful results without unnecessary extravagance.

We tailor our engagement model to match your business dynamics and budget. Our services, honed by proven relationships with early-stage and fast-growing technology companies, delivers superior value, making us an industry leader in our niche.

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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We aim to respond to all new enquiries within 1-2 work days.

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PRODUCT DISCOVERY PROJECTS

Naut

Quiet power for cleaner seas.

Zipp

Simplifying client updates.

TinyMotion

Advancing infant care through intelligent video analysis.

FAQs

Have a question? Let's answer it.

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What benefits does a product discovery phase offer?

The UX discovery phase brings clarity, reduces risks, and aligns our team members with your vision. We bridge the gap between raw product ideas, customer problems, and valuable user-focused solutions. This discovery stage allows us to understand the needs of potential customers, set realistic timelines, and budgets. It's our way of making sure we create the right thing from the beginning.

Who participates in the UX discovery process?

Our UX discovery is a holistic team effort. It brings together Edition's creative minds alongside your product owners and key stakeholders. From UX researchers conducting user studies to product managers facilitating workshops, everyone has a role. We blur traditional boundaries, fostering a collaborative environment for shared success.

What do we aim to achieve with the discovery phase?

The discovery phase ends with a well-defined vision of your new product. We have detailed user personas, an established product roadmap, and a low-fidelity prototype. Every product decision is backed by research and understanding, setting a strong foundation for product development.

How do our designers discover new ideas?

Our UX designers nurture product ideas through a combination of desk research and collaborative workshops. Drawing on insights from user data and group discussions, we shape concepts that are user-focused rather than novelty-driven. We don't wait for inspiration - we actively seek it, making the final output a better product that is thoughtful and resonates with your users.