NV Play delivers world-leading cricket technology that connects elite organisations, grassroots clubs and fans through one unified platform.
Industry
Sports Technology
Deliverables
Brand Identity
Website
Design System
WEBSITE DESIGN
Redefining the Visual Game
We moved away from a functional, brochure-style aesthetic and introduced a sharper, more expressive interface. A disciplined colour system, atmospheric gradients and considered animation give the platform presence and personality, signalling innovation while maintaining trust with governing bodies and professional teams.
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Impact
BRAND REFINEMENTS
From Website to Platform
The refined palette and motion framework extend beyond marketing pages. Embedded into the Figma design system, they now guide product UI evolution and support environments, creating a unified experience across enterprise and consumer offerings.