Kernel

Kernel is an all-inclusive personal finance platform providing every New Zealander with the same access to the best tools, no matter their financial literacy.

Industry

Fintech

Deliverables

Web Application

Design System

Marketing Website

Key Activities

Product Discovery

Competitor Research

Solution Architecture

Product Strategy

Rapid Prototyping

User Testing

UI/UX Design

SOFTWARE DESIGN

Gamification-free investing.

Over six months we co-designed with 120+ beta users, refining flows and iterating screen designs until new and seasoned investors felt equally at home. The interface champions clarity, automates rebalancing, and rewards patience Together we created a gamification-free path to sustainable wealth.

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We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Product at Kernel

Impact

95%

of users surveyed were “highly satisfied” with the new experience

$1.8B+

invested via the Kernel investor portal

Fastest

awarded the fastest growing fund manager in New Zealand, in 2021

690%

year-on-year growth in the year after launch

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MARKETING WEBSITE

Built for trust.

Family-first imagery and a deep-green palette ground the new brand in everyday Kiwi life. Goal-based calculators, clear performance charts, and transparent fee breakdowns reinforce trust and welcome first-time investors from every background.