Award-Winning  UX Design Agency

We are a world-class UX design agency and web design agency creating digital products that enhance user experience, drive engagement, and deliver measurable results for startups, enterprises, and organisations in New Zealand.

Trusted by 100+ Leading Technology Companies

Benefits of UX Design

Better experiences, stronger business outcomes.

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Improve acquisition

We design intuitive, user-friendly experiences that make a strong first impression. From web design to mobile apps, user experience design builds trust, expands your target audience, and improves conversion rates with measurable results.

Increase loyalty & retention

Clear, easy-to-navigate interfaces enhance customer experience and drive retention. With design systems, onboarding, and user-centered design, we create digital solutions that evolve with end-user needs and build lasting loyalty.

Reduce development cost

Our UX design process eliminates unnecessary features and rework, reducing project management hours. Prototyping and usability testing validate ideas early, ensuring functionality is prioritised and scalable, high-quality outcomes are delivered efficiently.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Free Discovery Call

Need expert UX Design support for your next project? Let's talk.

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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UX Design Process

Research & Discovery

Research uncovers user needs and informs information architecture. We draw on user feedback, stakeholder input, and UX research fundamentals to shape digital products that align with business goals.

UX Research

Evidence-based insights validate assumptions, using user interaction research and data-driven methods to create actionable, user-friendly, functional experiences.

User Surveys

Surveys capture direct user feedback that informs design decisions early, reducing risk before major investment.

User Personas

Personas highlight user flows and goals, helping ensure design decisions remain user-centered and in demand.

Usability Testing

Prototypes and wireframes are tested with real users to confirm usability, functionality, and alignment with design thinking principles.

User Interface Design

Our UI designers create interfaces that balance functionality and visual elements. Subtle animations and interaction design improve clarity and engagement.

Visual Design

Visual design shapes customer experience. We refine graphic design, visual elements, and branding through Adobe and Figma to deliver high-quality outcomes.

Tailored UI Design

Responsive web design, mobile app design, and e-commerce interfaces adapt across devices. Each solution is crafted for specific stakeholders and end-users.

Rapid Prototyping

Prototyping in tools like Figma allows quick iteration, usability testing, and validation. This reduces rework and accelerates product development.

Product Design

From SaaS platforms to enterprise-level design projects, our product design combines usability, scalability, and digital marketing considerations.

Design Systems

Design systems and component libraries standardise workflows, improve efficiency, and keep design work consistent across teams.

Design Patterns

Reusable solutions streamline workflows, keeping digital solutions scalable and user-friendly.

Style Guides

Style guides define typography, colour, and visual elements, ensuring consistency in website design and social media content.

Component Libraries

Component libraries support collaboration between UI designers, product managers, and developers, reducing rework and accelerating delivery.

Design Tokens

Centralised variables improve workflows and allow projects to scale efficiently.

UX Strategy & Support

We align design strategy with business goals, ensuring solutions deliver measurable results.

UX Audits

Audits highlight strengths, usability issues, and opportunities for redesign. They help stakeholders make informed design decisions.

User Research

In-depth UX research and user testing validate assumptions, inform workflows, and support iterative problem solving.

Data & Analytics

Tracking data and user flows improves retention and customer experience, guiding future design work.

A/B Testing

Testing variations with end-users validates which design solutions drive engagement, conversion rates, and digital experiences that scale.

Why work with us

Cost Effective

Transparent pricing ensures maximum value. By eliminating unnecessary work, we help businesses scale smarter with world-class design services and measurable ROI.

Tailored approach

We adapt to your stage and sector, from startups to enterprises. Our co-founder–led team helps refine concepts, validate design thinking, and align solutions with project requirements.

Full-stack development team

Our full-service design company unites designers, developers, and strategists. We specialise in digital products that prioritise usability, scalability, functionality, and measurable results.

Rigorous quality assurance

We ensure flawless digital experiences with testing, optimisation, and code reviews. Our approach applies established engineering practices to deliver solutions that remain robust, secure, and high-performing.

Highly Collaborative

We work as an extension of your in-house team. Grounded in applied UX research, we co-create user-friendly, scalable solutions with clear communication and strong stakeholder alignment.

AI & machine learning capabilities

Our expertise includes applying data-driven methods to product development. By embedding AI and automation, we help keep digital platforms competitive.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Why choose us?

We are a results-driven UX partner

Choosing Edition as your UX design agency means gaining a trusted partner committed to long-term goals. We deliver design projects backed by case studies, proving outcomes across healthcare, fintech, e-commerce, and SaaS.

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Our engagement model adapts to your context. With years of experience, proven deliverables, and a high-demand skillset, we provide design work that scales confidently while meeting the needs of diverse stakeholders. Unlike traditional design firms, we focus on digital experiences where usability and scalability are critical.

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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UX DESIGN PROJECTS

Kernel

Sustainable wealth generation, free from gamification.

Wedge

The faster way to save.

Naut

Quiet power for cleaner seas.

FAQs

Have a question? Let's answer it.

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What industries do you have experience working with?

We’ve delivered digital products across healthcare, fintech, startups, and e-commerce. Each project balances usability testing, user research, and customer experience design solutions. Our design work adapts to specific user needs, with problem solving built into every iteration.

Do you offer standalone UX Services?

Yes. Our UIUX design agency provides standalone services such as wireframing, usability testing, information architecture, and redesign. These cover the fundamentals of UX design and can be combined for full-service engagements. Standalone services may also be delivered as short sprints, helping teams move quickly and validate early.

I have limited UX knowledge. How will I interpret your findings?

We make UX design accessible. Research, prototypes, and design work are explained clearly, with visual elements and workflows documented for stakeholders. User feedback and user flows are presented in plain language, empowering confident decisions.

Who will be working on my project?

Each project is led by a full-time senior UI designer with years of experience. Our in-house team combines design skills, technical expertise, and problem solving ability. We bring together graphic design, interaction design, and product managers to deliver high-quality outcomes.

Do you provide ongoing support?

Yes. Beyond launch, we offer retention-focused support with iteration, onboarding improvements, and redesign services. This ensures digital experiences remain user-centred, user-friendly, and competitive in demand-driven markets.