Design-Led Agency for Startups

We design and build digital products for American startups and globally, combining UX, UI, and branding to create scalable solutions that drive growth, strengthen identity, and improve customer experience.

Trusted by 100+ Leading Technology Companies

A results-driven startup partner

Launching a successful company in the United States requires speed, validation, and the ability to scale quickly. We help founders refine concepts, scope minimum viable products, and launch user-focused digital tools through agile delivery. By combining design, engineering, and brand strategy, we create products that stand out in crowded markets and generate measurable results.

From early discovery through to launch and continuous growth, we provide the insights, technology, and delivery support startups need to compete. Our team builds web, mobile, and custom software solutions tailored to your users, your investors, and your business goals.

WHAT WE DO

We’re a design and development partner for technology-driven startups, supporting founders from early ideas through to public listing.

Apps & Software

We partner with startups to build mobile apps, software, and web platforms designed for rapid growth and long-term scalability in highly competitive markets.

Marketing Websites

We develop marketing websites that are optimized for search performance, crafted to convert visitors, and tailored to measurable business objectives.

Brand Identities

We create brand identities that strengthen reputation, clarify positioning, and foster lasting loyalty with customers and investors alike.

Startup Industries

We’ve supported more than 100 startups across diverse industries.

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Finance

Partnering with fintech founders to build secure, intuitive products for payments, savings, and investment, with MVPs that deliver value from launch.

Digital Healthcare

Designing healthcare platforms such as telehealth systems and patient portals with compliance, privacy, and simple user journeys built in.

Transport & Logistics

Delivering solutions for routing, fleet tracking, and supply chain oversight, tested lean and scaled to handle operational growth.

Education

Building digital learning tools that onboard quickly, engage learners effectively, and improve through continuous feedback cycles.

Deep Tech

Helping deep tech ventures commercialize AI, IoT, and advanced data platforms, moving from research to scalable, investor-ready products.

Agriculture

Supporting agtech startups with tools that address climate impact and supply chain complexity while staying practical for everyday use.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Free Discovery Call

Is your tech startup looking for support? Let's talk.

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Software Development Process

Product Discovery

Turn ideas into tested concepts fast, reducing wasted spend and setting a clear path to market.

Market Validation

Work with early adopters to prove demand, refine features, and build the traction investors look for.

Product Roadmap

Plan milestones tied to funding rounds, team growth, and competitive positioning in the US startup landscape.

Technical Feasibility

Assess infrastructure and architecture to confirm your product can scale quickly without losing reliability.

MVP Scoping

Focus on the features that deliver the most impact, creating a lean MVP that shows value and supports fundraising.

App & Software Development

We build mobile and web apps that help startups launch fast, pivot quickly, and scale to meet growing demand.

MVP Development

Prototype and test lean applications that validate demand early and give evidence for investor discussions.

Custom Software Development

Deliver tailored solutions built for long-term business goals and engineered to scale.

API Development & Integrations

Connect with third-party tools and services to streamline operations and improve efficiency.

UI/UX Design

Design intuitive experiences and interfaces that drive adoption, retention, and customer trust.

Websites

We create websites that combine performance, usability, and design to increase visibility and drive conversions.

Website UX UI Design

Design interfaces that are clear, simple to use, and optimized for engagement on every device.

Webflow Development

Launch responsive websites in Webflow that are scalable, reliable, and easy to manage.

SEO & Performance

Boost site speed, technical SEO, and search rankings to reach the right audience at the right time.

Integrations & Automation

Link websites with CRMs, analytics, and business tools to create seamless workflows and cut manual work.

Startup Branding

We help startups build brand identities that earn trust, attract investors, and stand out in competitive markets.

Brand Strategy & Positioning

Define values, messaging, and positioning that give clarity and strengthen market presence.

Brand Naming

Create distinctive names that reflect your vision and grow with your business.

Logo & Brand Identity

Deliver cohesive systems, logos, typography, and color palettes, that strengthen recognition and consistency.

Marketing Collateral

Extend your brand into sales decks, campaigns, and digital assets that reinforce credibility and drive growth.

Why work with us

Cost Effective

We treat founder capital like our own, with every project scoped transparently for clarity on spend and outcomes. Whether building a customer app, enterprise platform, or internal tool, our model is designed to deliver maximum value while avoiding unnecessary costs.

Tailored approach

Startups in the US face unique pressures to move fast and scale. We shape our support around your stage, from proving product–market fit to preparing for Series A and global expansion. Founders get the right expertise at the right time to stay competitive.

Results Driven

Our work is judged by outcomes that matter: stronger adoption, measurable traction, and investor readiness. Every design and build decision is tied directly to growth metrics and long-term business value, not just visual impact.

World class talent

We’ve guided startups across sectors and growth stages, bringing the experience to anticipate challenges and execute effectively. With deep expertise in design, engineering, and product delivery, our team turns ambitious ideas into products built to scale.

Highly Collaborative

We operate as an extension of your team from discovery through launch and beyond. Expect clear communication, aligned priorities, and steady momentum, with a partnership built on trust and shared goals.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

How we work

User-Centered Design

We uncover real customer insights through interviews and journey mapping, then turn those findings into friction-free journeys that delight users, boost adoption and drive growth.

User research & user testing
Data-driven decisions
Seamless user experiences

Rapid Prototyping & MVP Validation

We create user interface (UI) and user experience design (UX) that are intuitive, accessible, and user-driven, ensuring your target audience engages deeply and sees real value.

Lean product iteration
Real-time user feedback
Fast market validation

Build for Scale

We rapidly turn concepts into functional prototypes to test, refine, and validate user journeys and functionality before full-scale application development.

Scalable architecture
Performance optimisation
Future-proof technology

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Featured Startup Projects

Kernel

Sustainable wealth generation, free from gamification.

Wedge

The faster way to save.

TinyMotion

Advancing infant care through intelligent video analysis.

FAQs

Have a question? Let's answer it.

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Why is product discovery important for early-stage startups?

Discovery reduces wasted investment by validating ideas before heavy development. In the US market, where speed and competition are high, this stage helps founders prove value early, attract investor attention, and avoid costly missteps.

How does Edition help startups validate an MVP before full development?

We scope and build lean MVPs that can be tested quickly with early adopters. Through rapid prototyping, user trials, and iteration, we confirm product–market fit while generating the traction investors look for in early funding rounds.

Can Edition scale and support our product beyond the MVP stage?

Yes. We evolve MVPs into scalable platforms designed to handle rapid growth. From new feature rollouts to performance optimization, we build products that remain competitive in fast-moving US and global markets.

What engagement models do you offer for startups with different budgets?

We offer flexible engagement options, including embedded specialists, dedicated teams, and project-based delivery. Each model balances cost, speed, and quality, giving founders the ability to scale support as funding and priorities evolve.

What industries does Edition specialize in?

Our portfolio spans fintech, SaaS, healthtech, education, logistics, and deep tech. We support early-stage concepts as well as growth-stage companies, delivering solutions engineered for scalability, adaptability, and investor confidence.

What makes Edition different from other product development studios?

We combine software development, UX/UI design, and branding under one roof. This integration avoids the friction of multiple vendors and ensures every part of your product is consistent. By aligning technology with brand strategy, we deliver products that scale and stand out to both users and investors.

How does Edition support startups in integrating new custom software with existing systems?

We plan for compatibility from the start. Whether connecting to CRMs, finance platforms, or operational tools, our software integrates seamlessly without disrupting your workflow, saving cost and complexity as you grow.

Why is effective branding essential for early-stage startups, and how does Edition help?

In a crowded US market, branding builds trust and signals credibility to customers and investors. We help define positioning, voice, and identity, then apply it consistently across pitch decks, campaigns, and digital channels to drive recognition and support fundraising.