Design-Led Agency for Startups

We create digital products for Kiwi startups, combining UX, UI, and branding to deliver scalable solutions that improve customer experience, strengthen identity, and accelerate business growth.

Trusted by 100+ Leading Technology Companies

A results-driven startup partner

Launching a successful startup takes more than a good idea. It requires speed, validation, and scalable execution. We help New Zealand founders refine concepts, scope minimum viable products, and build user-driven digital tools through agile processes. By uniting design, engineering, and brand strategy, we deliver products that connect with audiences and create measurable growth.

From discovery to launch and beyond, we provide the insights, technology, and guidance startups need to stay competitive. Our team delivers web, mobile, and custom software solutions that adapt to your users’ needs and business goals.

WHAT WE DO

We’re a strategic design and development partner for technology-led startups, from first idea through to public listing.

Apps & Software

We support innovative companies with mobile applications, software, and web-based solutions built to scale and compete in global markets.

Marketing Websites

We design SEO-ready marketing websites that give startups visibility, drive conversions, and help founders meet ambitious growth targets.

Brand Identities

We create distinctive brand identities that build trust, strengthen positioning, and form lasting connections with customers.

Startup Industries

We’ve supported more than 100 startups across diverse sectors.

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Finance

Helping fintech ventures bring new tools to market, from payments to budgeting, with secure, user-friendly design and rapid MVP delivery.

Digital Healthcare

Creating platforms for telehealth, records, and clinical support, with compliance and usability built in from day one.

Transport & Logistics

Designing lean, testable solutions for routing, tracking, and fleet management, ready to adapt as operations scale.

Education

Building digital learning tools that launch quickly, support simple onboarding, and improve continuously through feedback.

Deep Tech

Shaping complex technologies like AI, IoT, and advanced data into usable products that demonstrate value early.

Agriculture

Developing agri-tech solutions that streamline planning, operations, and decision-making, cutting complexity to focus on core value for growers.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Free Discovery Call

Is your tech startup looking for support? Let's talk.

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Software Development Process

Product Discovery

Validate ideas early, reduce risk, and define a clear path from concept to launch for stronger product outcomes.

Market Validation

Test demand, refine ideas, and iterate quickly with real user insights to ensure alignment with customer needs.

Product Roadmap

Set milestones that align stakeholders, guide development, and track progress towards growth objectives.

Technical Feasibility

Assess requirements and infrastructure to confirm scalability, reliability, and seamless performance across platforms.

MVP Scoping

Identify essential features and deliver lean, effective minimum viable products that prove value early.

App & Software Development

We build scalable, high-performance mobile and web applications that help startups launch quickly, adapt to change, and grow in competitive markets.

MVP Development

Quickly design, test, and validate market-ready applications and web platforms to prove value and gain traction.

Custom Software Development

Deliver solutions tailored to your business goals and product requirements, ensuring flexibility and scalability.

API Development & Integrations

Enable seamless connectivity with third-party tools, platforms, and services to streamline operations.

UI/UX Design

Create intuitive, engaging interfaces that enhance usability, encourage adoption, and improve customer satisfaction.

Websites

We design and develop high-performing websites that drive engagement, conversions, and deliver a seamless customer experience.

Website UX UI Design

Craft visually compelling, user-friendly interfaces optimised for conversions and long-term customer loyalty.

Webflow Development

Build responsive, scalable websites in Webflow for rapid deployment and easy content management.

SEO & Performance

Optimise site speed, technical structure, and search visibility to connect with the right audience.

Integrations & Automation

Implement third-party integrations and automation that improve efficiency and streamline workflows.

Startup Branding

We craft brand identities that help startups stand out, connect with customers, and build lasting market presence.

Brand Strategy & Positioning

Define a clear market position, strong values, and a competitive advantage to attract the right audience.

Brand Naming

Create distinctive, memorable names that align with your vision and resonate with your market.

Logo & Brand Identity

Deliver cohesive visual identity systems, from logos to design guidelines, that strengthen recognition and trust.

Marketing Collateral

Design consistent, impactful materials that support sales, marketing, and ongoing customer engagement.

Why work with us

Cost Effective

We respect your budget while maintaining quality. Our transparent pricing adapts to your type of app or platform, ensuring you get the best possible outcome without unnecessary spend. Whether you’re building a consumer-facing product or a business tool, we align results with smart, sustainable investment.

Tailored approach

No two startups are the same. Instead of forcing you into a rigid model, we design an engagement strategy that fits your stage, budget, and requirements. Our team works closely with you to refine concepts, improve visibility, and map out a scalable roadmap that evolves with your goals.

Results Driven

Design and development are never just about aesthetics. We measure success by outcomes that matter, from increased adoption and stronger engagement to higher conversion rates. Every decision is guided by clear objectives, ensuring your digital product directly contributes to business growth.

World class talent

Our team has built, launched, and scaled products across industries, giving us the depth of experience to anticipate challenges and deliver efficiently. With strong design, engineering, and project management expertise, we provide the talent startups need to succeed in fast-moving markets.

Highly Collaborative

We don’t just deliver projects, we co-create with you. From early discovery through launch and post-release, our team works as an extension of yours. Expect open communication, shared priorities, and steady momentum at every stage, with a partner that feels truly integrated.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

How we work

User-Centered Design

We uncover real customer insights through interviews and journey mapping, then turn those findings into friction-free journeys that delight users, boost adoption and drive growth.

User research & user testing
Data-driven decisions
Seamless user experiences

Rapid Prototyping & MVP Validation

We create user interface (UI) and user experience design (UX) that are intuitive, accessible, and user-driven, ensuring your target audience engages deeply and sees real value.

Lean product iteration
Real-time user feedback
Fast market validation

Build for Scale

We rapidly turn concepts into functional prototypes to test, refine, and validate user journeys and functionality before full-scale application development.

Scalable architecture
Performance optimisation
Future-proof technology

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Featured Startup Projects

Kernel

Sustainable wealth generation, free from gamification.

Wedge

The faster way to save.

TinyMotion

Advancing infant care through intelligent video analysis.

FAQs

Have a question? Let's answer it.

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Why is product discovery important for early-stage startups?

Product discovery reduces risk by ensuring founders don’t invest heavily in ideas without evidence of demand. In New Zealand’s smaller market, testing early through research, prototyping, and user feedback is critical to confirm product–market fit before scaling internationally. A structured process accelerates decision-making, aligns teams, and provides confidence to investors.

How does Edition help startups validate an MVP before full development?

We work with startups to scope lean MVPs that can be tested quickly with real users. Using rapid prototyping, usability testing, and agile iteration, we ensure functionality is validated before larger investment. This approach helps founders demonstrate traction, attract funding, and refine their product based on tangible insights.

Can Edition scale and support our product beyond the MVP stage?

Yes. Our development approach is designed for long-term scalability, so products can grow from a lightweight MVP into robust platforms. We provide ongoing engineering support, feature releases, and performance optimisation to ensure your software continues to meet evolving customer expectations.

What engagement models do you offer for startups with different budgets?

We offer flexible models to suit different stages and resources. For some founders, our designers and developers integrate directly with in-house teams. Others prefer a dedicated, end-to-end team, or a project-based model with clear pricing and deliverables. Each option is designed to balance speed, cost, and quality.

What industries does Edition specialise in?

We’ve delivered solutions across SaaS, fintech, healthtech, education, agriculture, and deep tech. Our experience covers early-stage products needing proof of concept through to established platforms seeking growth and optimisation. Whatever the sector, our focus is on creating scalable, user-centred solutions that adapt as businesses expand.

What makes Edition different from other product development studios?

We combine UX/UI design, software development, and branding into one integrated service. This means startups don’t need to manage multiple agencies or risk inconsistent delivery. By aligning design and engineering with brand strategy, we create products that perform well technically and stand out in the market.

How does Edition support startups in integrating new custom software with existing systems?

We design for interoperability from the outset, ensuring new products integrate smoothly with CRMs, accounting tools, and other operational platforms. This reduces disruption, improves efficiency, and supports growth without forcing teams to replace their existing systems. Our tailored approach ensures the software works with the way you already operate.

Why is effective branding essential for early-stage startups, and how does Edition help?

A clear brand builds trust, attracts early customers, and makes fundraising easier. We help startups define their positioning, voice, and identity, then translate that into consistent design systems and marketing assets. From logos to investor decks, our work ensures your brand reflects your vision and scales alongside your product.