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Headstrong

A wellbeing app helping rangatahi take charge of their mental health.

Project Overview

Headstrong is a free, science-based app transforming mental health support for rangatahi (young people)

Through its relatable guides, Headstrong cultivates a safe environment where profound kōreo (conversations) can flourish. It's a powerful tool dedicated to empowering the youth of New Zealand to proactively manage their mental well-being.

Headstrong's collaboration with Edition resulted in cultivating an updated design system to support a new course Physical Activity, an illustration Library, and a new website. These changes have collectively refreshed Headstrong's visual

Industry

Mental Health

Deliverables

Marketing Website
Mobile App

Key Activities

Discovery & User Research
Solution Architecture
Product Strategy & Roadmapping
Component Library
iOS and Android App Design
Illustration Library
Evolution of Brand Assets
Website Design and Build

Awards & Recognition

App & Software Design

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Expanding the user experience

We crafted an updated design system to support the new "Physical Activity" course while simultaneously developing an expansive illustration library for Headstrong’s past and new skill sets.<br>Our goal was to harmonise the course's visual identity with Headstrong's current look and feel, creating a seamless integration into the existing app. This design initiative has greatly expanded the user experience and has created a comprehensive and consistent source of truth.
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Impact

“Edition's passion and knowledge is absolutely unmatched, they made us feel confident that our needs were being met throughout the entire process.”

Shannon Doidge

Senior Copywriter at Kami

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WEBSITE build

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A fresh new website experience

We set out to design a new marketing website that provided relevant resources to parents/carers while still appealing to the rangatahi (young people) that would be using the Headstrong app. This project propelled the Headstrong brand forward while also cultivating a significantly expanded repository of creative assets.<br>With a commitment to enhancing Headstrong’s online presence, we wanted to evolve with the brand, giving the new website a fresh, fun and informative feeling while still focussing on a dynamic, user-friendly experience.
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