Kernel

Project Overview

Kernel is an all-inclusive personal finance platform providing every New Zealander with the same access to the best tools, no matter their financial literacy.

The team at Kernel approached us in 2020 looking to leap from niche fund provider to mainstream investment platform. Early-stage budgets were tight, but ambition was big; rebuild the investor portal, debut a fresh brand, and prove calm index investing could outshine stock trading apps. Together we created a gamification-free experience that now serves 40,000+ investors and manages over $1.7 billion.

Industry

Fintech

Deliverables

Web Application

Design System

Marketing Website

Key Activities

Product Discovery

Competitor Research

Solution Architecture

Product Strategy

Rapid Prototyping

User Testing

UI/UX Design

Awards & Recognition

Gold - Apps & Software

Good Design Awards

Gold - Digital Tools & Utilities

Indigo Design Awards

Gold - UX, Interface & Navigation

Indigo Design Awards

Finalist - User Experience

Best Design Awards

SOFTWARE DESIGN

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Gamification-free investing.

Over six months we co-designed with 120+ beta users, refining flows and iterating screen designs until new and seasoned investors felt equally at home. The interface champions clarity, automates rebalancing, and rewards patience Together we created a gamification-free path to sustainable wealth.

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Impact

95%

of users surveyed were “highly satisfied” with the new experience

$1.8B+

invested via the Kernel investor portal

Fastest

awarded the fastest growing fund manager in New Zealand, in 2021

690%

year-on-year growth in the year after launch

We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Product at Kernel

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MARKETING WEBSITE

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Built for trust.

Family-first imagery and a deep-green palette ground the new brand in everyday Kiwi life. Goal-based calculators, clear performance charts, and transparent fee breakdowns reinforce trust and welcome first-time investors from every background.