Finbase

Project Overview

Finbase connects borrowers and wholesale investors through secure, first mortgage-backed opportunities in real estate.

To grow their investor base and build market credibility, Finbase needed a compelling brand story. We partnered to define their brand strategy, develop a new visual identity, and launch a marketing site that better positioned Finbase as a smart, dependable partner for wholesale investors and borrowers alike.

Industry

Finance

Deliverables

Brand Strategy

Visual Identity

Marketing Website

Key Activities

Competitor Research

Customer Interviews

Logo Design

UI/UX Design

Interface Design

Webflow Development

Awards & Recognition

BRANDING

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A brand built on trust.

Creating credibility was key. We delivered a brand strategy and identity that feel trustworthy, clear, and professional—appealing to high net worth wholesale investors and mortgage brokers alike. The system is adaptable across print, digital, and product, setting a strong foundation for Finbase to grow.

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Impact

WEBSITE DESIGN & DEVELOPMENT

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Turning trust into traction.

The new website delivers confidence through clarity. It outlines Finbase’s investment proposition with precision while helping referred borrowers understand who they’re dealing with. The design system ensures every detail, from typography to interactions, feels aligned and intentional.