Webflow Development Agency

Edition is an award-winning Webflow Enterprise Partner. Our Webflow developers build high-performing websites for ambitious marketing teams in Australia and beyond.

Trusted by 100+ Marketing Teams

Benefits of Webflow

Launch and scale your website faster, with Webflow.

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Speed & Performance

Webflow renders clean HTML, CSS and JavaScript, giving you high-performing landing pages and Webflow websites that load fast. Startups and scale-ups use Webflow to ship quickly, while enterprise teams rely on it for consistent functionality across every device.

Scalable Structure

Webflow removes the back-end complexity, plugins and third-party patching that slow most CMS work down. The result is predictable pricing, scalable workflows, and a Webflow site that offers true scalability as the business grows, whether you are launching a new website or rebuilding an old one.

Flexible CMS

With Webflow CMS, marketing teams update templates, landing pages and dynamic content without involving developers. The content management workflow is faster and cleaner than WordPress, and gives in-house teams the speed they need without paying Webflow developers for routine site updates.

No Plug-ins

Native tools handle animations, SEO and responsive design without WordPress-style plugins. Webflow projects stay easier to maintain within a clean webflow ecosystem, automation and integrations are cleaner to set up, and there is less risk of a single plugin breaking the whole site.

SEO-Friendly

Webflow's built-in SEO tools handle meta titles, indexing and structured data. Combined with strong CMS structure and clean code, this gives Webflow sites a real shot at search engine rankings, which is harder to engineer on WordPress without paid plugins.

Simplified Development

Non-technical users update layouts and publish landing pages without writing code. Webflow developers focus on custom code, API integrations and workflow automations, which streamlines handoff between design, development and marketing teams.

Top 1%

Webflow partners

20+

Industries supported

200+

Projects delivered

Free Discovery Call

Looking for experienced Webflow developers? Let's talk.

Whether you're migrating from WordPress, Wix or Squarespace, optimising an existing site, or starting a new build, we've done it. Book a free, no-obligation call to align on scope and next steps.

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Webflow Development Services

Research & Discovery

We start by understanding business goals, project requirements and the constraints around them. Clear scope, realistic timelines and scalable outcomes for Webflow projects set the foundation for high-quality website design without the rework that comes from skipping discovery.

Inception Workshop

An in-person or remote working session with the founders, marketing leads and any other stakeholders shaping the brief. We pressure-test business goals, surface assumptions, and agree on what success looks like before any design work starts. This sets the foundation for every decision that follows.

Competitor Analysis

We review direct and adjacent competitors across positioning, web design, graphic design, brand identity and messaging. The goal is not to copy, it is to understand where your Webflow site has to clearly stand apart and where category conventions are worth respecting.

Stakeholder Interviews

We interview the people closest to the customer, including sales, customer success, marketing and product. These conversations surface real objections, sales blockers and content gaps that a standard discovery workshop would miss, and they directly inform the website strategy.

UX Audit

We audit the existing site or a comparable benchmark across UX design, usability, functionality and conversion rate friction. Heatmaps, analytics and recorded sessions inform the audit, so design decisions in the next phase are grounded in evidence rather than opinion.

Website Strategy

A short, decision-grade content strategy document covering audience, messaging hierarchy, page architecture and content priorities. This is the brief the design and Webflow development team works from, so the work stays aligned to business goals all the way through to launch.

UX/UI Design

Our Webflow developers and designers work together on UX design and UI design, supported by reusable design systems. The result is functional, responsive websites built in Webflow that reflect brand identity and stand up to real-world use.

Content Mapping

We map content to page architecture before any design starts, so templates, landing pages and dynamic content all serve a clear purpose. This is where marketing teams get involved most directly, and it is the difference between a Webflow site that converts and one that just looks good.

Wireframes

Low-fidelity wireframes in Figma let us test page flow, hierarchy and structure cheaply before committing to a visual design direction. Iterating at this stage is fast. Iterating after UI design has started is expensive, so we do not skip it.

Interface Design (UI)

Polished, pixel-perfect UI design built in Figma, aligned to brand identity and ready to hand to Webflow developers. We design with the build in mind, so what gets approved in Figma is realistic to ship in Webflow rather than a render that loses fidelity in development.

Content Creation

Most marketing sites are let down by stock photography. We create bespoke visual content using AI tools like Krea, alongside custom animations and motion graphics, so the Webflow site genuinely reflects the brand rather than borrowing someone else's. This work pays for itself in brand identity recall and time-on-page.

Component Library

A reusable component library built across every breakpoint, from mobile to ultra-wide desktop, so responsive design holds up everywhere. This becomes the backbone of the Webflow build and lets marketing teams ship new landing pages without breaking the system.

Webflow Development

We deliver high-quality Webflow websites using HTML, CSS and JavaScript. Our Webflow developers combine no-code web development with custom code, so speed never comes at the cost of long-term flexibility or in-house maintainability.

Styleguide Setup

Every Webflow project starts with a structured styleguide using frameworks like Client-first by Finsweet or tools from Refokus. This gives Webflow sites a consistent, scalable class system, makes ongoing support faster, and means a future Webflow developer joining the project can navigate it without untangling someone's personal conventions.

Webflow Development

Webflow development by experienced Webflow developers, working in Webflow Designer and extending with custom code where it earns its place. We follow Client-first conventions throughout, so the build stays maintainable as the team and the website grow.

Website Localisation

We set up Webflow localisation for key markets, including locale-specific URLs, translated content management, hreflang tags and region-aware cms setup structures. This matters for any business operating across Australia, New Zealand, the US or further afield, where one Webflow site needs to work for multiple audiences.

Integrations

We connect Webflow sites to the CRMs, digital marketing automation tools and APIs your business already runs on, including HubSpot, Salesforce and analytics platforms. Integrations are scoped in discovery, not bolted on at the end, so workflows hold together cleanly from day one.

CMS Documentation

Every Webflow project ships with a bespoke Loom video walkthrough of your Webflow CMS, recorded by the Webflow developer who built it. Marketing teams and in-house editors can publish, update and manage content confidently from day one, without waiting on us for routine changes.

Optimisation & Ongoing Support

We support marketing teams with training, CMS handover, ongoing support and post-launch optimization. Clients confidently manage their Webflow websites in-house, with our Webflow experts on hand for A/B testing, landing page work and CRO when it matters.

A/B Testing

We run A/B tests on hero sections, CTAs, pricing pages and landing pages, validating design decisions with real user data rather than opinion. Most Webflow projects see compounding conversion rate gains from a steady testing cadence, particularly in the first six months post-launch.

Landing Pages

Highly converting landing pages built quickly for go-to-market campaigns, product launches, paid acquisition and SEO. Webflow's CMS makes this work fast, and our component library means new landing pages can ship in days rather than weeks without losing brand consistency.

Conversion Optimisation

Structured conversion rate optimization across the funnel, from homepage clarity to form submission flow. We combine heatmaps, session recordings and quantitative analytics, then test changes against business goals rather than vanity metrics.

SEO Optimisation

Webflow has strong SEO foundations, but ranking takes ongoing work. We optimize on-page structure, metadata, content briefs, internal linking and structured data, and monitor rankings post-launch so the Webflow site keeps gaining ground rather than stalling out.

Why work with us

Webflow Enterprise Partner

Edition is a Webflow Enterprise Partner, the highest tier of Webflow's partnership program, placing us among the best Webflow agencies globally. This means direct lines into Webflow's product team, early access to platform changes, and credibility that distinguishes us from a freelancer or general design agency.

Design-led approach

We are a design agency before we are a Webflow agency. Brand strategy, UX design and UI design come together inside one team, so the Webflow build expresses a real brand identity instead of decorating a template. The result is professional websites that are scalable and compound credibility over time.

Full-stack development team

Our Webflow developers, designers and UX designers operate as one integrated team rather than handing work between agencies, freelance developers or full-time hires. Front-end developers and design systems specialists work together, so complex Webflow projects move faster than the typical handoff-heavy process allows.

Rigorous quality assurance

Every Webflow site we ship undergoes testing across browsers, devices and integrations, including post-launch verification of analytics, CRMs and SEO tracking. Responsive design and high-performing functionality are validated before launch, not retrofitted after a stakeholder spots the problem.

Highly collaborative

We operate as an extension of your team, whether supporting an early-stage co-founder or partnering with an established marketing team. Transparent communication, shared accountability and clear project requirements keep Webflow projects aligned to real business goals.

Tailored approach

Every business has unique needs. We adapt our design process to suit your stage and sector, whether launching a new Webflow site, managing redesigns, or implementing custom code. Aligned project management and realistic timelines keep delivery efficient and effective.

Other Webflow Services

End-to-end Webflow solutions and support.

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Webflow Migration

Migrate cleanly from WordPress, Squarespace, Wix or Framer to Webflow without losing SEO authority or breaking content structure during the transition.

Platform-to-Webflow Migration
SEO Preservation
Site Structure Replication

Webflow Integrations

Connect your Webflow site to the CRMs, analytics tools and APIs your team relies on, so data flows cleanly between platforms.

Seamless CRM integrations
Analytics, Authentication integrations
Connect APIs

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking full-service UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Featured Webflow Projects

Tend

Modernised primary healthcare.

Halter

A new era of farming.

Optimal Workshop

The future of research excellence.

FAQs

Have a question? Let's answer it.

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What is a Webflow Enterprise Partner, and why does it matter?

Webflow operates a tiered partner program. Enterprise Partner is the top tier, awarded by Webflow itself based on certified Webflow expertise, the volume and complexity of Webflow projects shipped, and the partnership maturity of the agency. Most freelance Webflow developers and general design agencies do not hold this status.

For clients, the difference is practical. Enterprise Partners have direct lines into Webflow's product and support teams, early access to platform changes, and the technical depth required for complex Webflow builds. It is the strongest signal of a serious Webflow development agency rather than someone using the platform on the side.

How does Webflow compare to WordPress, Wix, Framer and Shopify?

Webflow is a no-code (or low-code) website development platform that produces clean HTML, CSS and JavaScript, with a built-in CMS and hosting included. The closest comparisons depend on what the website needs to do.

Compared to WordPress, Webflow removes the plugin sprawl and security overhead. Compared to Wix, Webflow offers far more design flexibility, scalable CMS structure and SEO control. Compared to Framer, Webflow has a more mature CMS and stronger Webflow ecommerce capabilities. Compared to Shopify, Webflow gives more design control on marketing pages, though Shopify remains the better fit for stores with large product catalogues.

For most growth-stage marketing websites, Webflow is the strongest balance of design freedom, content management, performance and SEO.

Do you have experience implementing custom code in Webflow?

Yes. Webflow handles most no-code requirements natively, but our Webflow developers extend it with JavaScript, CSS and GSAP animations where projects need more than the platform provides out of the box.

Common custom code work includes API integrations to CRMs and product platforms, advanced animations, dynamic content rendering, and complex form logic. The goal is always to use custom code where it earns its place, not to over-engineer something Webflow can already do.

How does Webflow migration from WordPress or Squarespace work?

Webflow migrations are structured projects rather than copy-paste exercises. We start by mapping the existing site, content types and redirects, then rebuild the structure inside the Webflow CMS with a fresh design system rather than replicating the old layout verbatim.

SEO preservation is treated as a first-class concern. We map every URL, set 301 redirects, replicate structured data and verify search engine rankings post-launch. Most clients see SEO authority preserved through migration, and many see optimization gains from the cleaner site structure.

How does Webflow’s pricing compare with other web platforms?

Webflow offers transparent pricing, with hosting, security and SEO tools included in the platform fee. There are no plugin subscriptions stacking up the way they do on WordPress, and no surprise costs from third-party patches.

Build costs vary by project requirements, but typical Webflow projects sit in a predictable range, and the ongoing support cost is usually lower than the WordPress equivalent over a three-year horizon.

What kind of support does Edition provide after launch?

Where our clients would like ongoing support, we provide input across Webflow CMS, responsive design updates, integrations and post-launch optimization. Most engagements move into a retainer where we support marketing teams with iterative redesigns, conversion rate work and content velocity.

The aim is not to lock clients into dependency. It is to make sure your in-house team can run the Webflow site day-to-day, with a Webflow specialist on hand for the work that genuinely needs them.

How does Webflow help improve search visibility?

Webflow ships with built-in SEO controls for meta titles, structured data, canonical tags and indexing. Combined with clean HTML output and fast page load, this gives Webflow sites a structural advantage over WordPress without paid plugins.

We design every Webflow site for search engine visibility from the start. That includes content structure, internal linking, schema, and post-launch monitoring of rankings. Most clients see measurable optimization gains in the first six months.

How long does it take to build a Webflow website?

Most Webflow projects take 6 to 16 weeks from kickoff to launch, depending on scope, content readiness and the number of stakeholder approvals.

A focused 8-page marketing site with a clean brief and ready content can ship in 4 to 6 weeks. A 20-page Webflow site with brand work, custom animations, integrations and a real CMS structure typically takes 10 to 14 weeks. Enterprise Webflow projects with localisation, design systems, complex integrations and multi-region rollouts usually run 16 to 24 weeks or longer.

The biggest factor in timeline is rarely the build itself. It is content readiness and decision velocity on the client side. Webflow projects with a single decision-maker and ready content launch noticeably faster than those waiting on copy or stakeholder consensus.

Can our marketing team make updates in Webflow without developers?

Yes. Webflow's CMS and Editor are designed for marketing teams to manage day-to-day content without writing code or filing developer tickets.

We build every Webflow site with this in mind. Templates, landing pages and dynamic content are structured for in-house editing. Component libraries let marketing teams ship new landing pages quickly without breaking the design. CMS handover includes Loom video walkthroughs recorded by the Webflow developer who built the site, so your team can edit confidently from day one.

For more technical changes (new templates, custom code, integrations, structural CMS updates), our Webflow developers remain on hand under an ongoing support arrangement. The line between what marketing handles and what we handle is drawn deliberately so neither side bottlenecks the other.

Why choose Edition for Webflow development?

Edition is a Webflow Enterprise Partner in Australia, which means we sit in the highest tier of Webflow's partner program and have a direct line into Webflow's product team for complex enterprise Webflow projects.

We are also a design agency before we are a Webflow agency. Our Webflow developers, UX designers and brand strategists work as one team, so the Webflow site you launch reflects a real brand identity rather than an off-the-shelf template build.

We have shipped Webflow sites for SaaS, ecommerce websites, healthcare and finance companies, with a track record of high-performing Webflow websites, proven case studies, and ongoing support relationships that compound over years.