Webflow vs. Wix: Which is Better?

The website platform you choose shapes how your organisation designs, manages, and scales its online presence. Webflow has become an increasingly popular choice for design-led companies and teams, while Wix remains a go-to choice for small businesses and solo creatives looking for a fast, low-cost way to launch a site. Both platforms provide professional tools for website building, but their approaches to design, functionality, and long-term website scalability differ.

This Webflow vs Wix comparison outlines the key differences in design flexibility, performance, ongoing maintenance, and overall workflow. Whether you’re a founder, marketing lead, or developer, understanding the important differences between options will help you select the platform that best supports your goals and technical needs now, and in the future.

What is Webflow?

Webflow is an all-in-one website builder that combines a visual development environment, CMS, hosting, SEO and e-commerce in one single workspace. It powers professional Webflow design projects where teams can build custom, responsive websites visually while generating clean, semantic HTML, CSS, and JavaScript automatically in the background.

Rather than relying on simple drag-and-drop templates, the Webflow Designer provides complete creative freedom and precise layout control. Teams can structure content, create engaging content animations, and manage responsive web design using user-friendly tools that output production-ready code. Marketers can edit and publish directly through Webflow’s CMS, while developers or more technical users can extend functionality with custom code or third-party integrations where needed.

Every Webflow website runs on secure, high-performance infrastructure with automatic SSL, global CDN delivery, and built-in backups. This unified system removes the need for external plugins or manual updates, streamlining workflows from design to launch and enabling faster updates after an initial launch. For businesses focused on future scalability, reliability, and performance, Webflow offers this.

What is Wix?

Wix is a website builder that prioritises simplicity and speed, aimed at solopreneurs and small businesses wanting to launch responsive websites cost-effectively. It uses an intuitive drag-and-drop interface that lets non-technical users choose from hundreds of templates and customise layouts without writing code.

Wix offers two main editing options: the Wix Editor, which provides hands-on design flexibility, and Wix ADI, an AI-powered builder that generates layouts automatically. Its newer platform, Wix Studio, builds on these tools to support agencies and developers with more advanced design control, custom breakpoints, and responsive layouts.

Wix supports e-commerce features, blogs, and SEO tools, all managed through a central dashboard. Its built-in app market connects users with third-party apps for payments, booking systems, and social media integrations. While Wix is known for being beginner-friendly and fast to deploy, its reliance on pre-built structures and templates can limit design flexibility for complex or large-scale projects.

Key Considerations

Design Flexibility

Webflow

Webflow combines no-code design tools with complete front-end control, allowing design and marketing teams to create adaptive page layouts utilising flexbox and CSS grid. Figma layouts can be translated directly into the Webflow Designer for pixel-perfect, responsive results. This gives teams creative freedom while maintaining structural consistency across page breakpoints. Built for professional teams, supports complex interaction animations, reusable components, and responsive website building without relying on third-party tools or plugins.

Wix

Wix uses a basic drag-and-drop editor designed for beginner-friendly users. The Wix Editor and Wix Studio allow teams to customise templates, adjust layouts, and apply animations, though deeper customisation options often require the Wix App Market. While ideal for small businesses or solepreneurs, design freedom is limited compared with Webflow’s advanced design control and responsive design precision.

Build Speed

Webflow

Webflow streamlines website building by combining design, CMS, and hosting in one platform. Teams can design, test, and publish without configuring servers or databases. Built-in SSL, global CDN delivery, and automatic backups ensure reliable performance. This unified workflow shortens build cycles, letting design and marketing teams launch fast and remove the need for developer involvement in ongoing maintenance.

Wix

Wix focuses on speed through its drag-and-drop interface and AI-powered Wix ADI, which generates layouts automatically. Users can launch sites quickly using pre-built templates and apps, making it effective for small businesses and personal projects. However, advanced customisation or performance optimisation can be limited compared with Webflow’s faster, more scalable build workflow.

SEO

Webflow

Webflow includes advanced SEO tools built into its visual editor, making sites SEO-ready from launch. Teams can manage meta tags, redirects, and alt text, while the platform automatically generates clean HTML and fast load speeds that improve ranking in search engines. Integrated SSL, structured data, and responsive performance enhance visibility without relying on external apps or plugins.

Wix

Wix offers SEO features for entry-level websites through built-in settings and guided tutorials. Users can edit meta tags, URLs, and images directly, while Wix SEO tools provide suggestions for optimisation. Performance depends on chosen templates and app combinations, and advanced control, such as structured data or clean HTML output, is less flexible than Webflow’s SEO capabilities.

Security & Maintenance

Webflow

Webflow handles security and maintenance automatically. Each site includes built-in SSL, backups, and DDoS protection managed through its hosted infrastructure. Platform updates, CMS upgrades, and performance optimisation run in the background, reducing manual work and ensuring stability. Teams can focus on web design and content, confident that their Webflow website will remain secure.

Wix

Wix manages hosting, SSL, and backups across all sites, removing most technical upkeep. Its cloud-based platform ensures updates and patches are applied automatically. However, users have limited control over backend configuration, and larger e-commerce sites may face restrictions in performance customisation options compared with Webflow’s managed yet flexible environment.

Ease of Use

Webflow

Webflow’s visual editor gives teams a clear view of HTML and CSS structure while remaining intuitive for non-technical users. Once onboarded, marketing teams can manage content directly in Webflow’s CMS, enabling them to publish updates independently and freeing software developers for higher-value work. Designers maintain full control over responsive layouts and animations, ensuring consistent brand presentation and user experience.

Wix

Wix is designed for straightforward setup and quick results. Its drag-and-drop interface and library of templates make it easy for anyone to create and edit pages without coding knowledge. This approach suits users who value speed and convenience over deep customisation. However, the simplified workflow limits fine-grained control compared with Webflow’s precision design tools and scalable architecture.

Hosting

Webflow

Webflow includes fully managed hosting with SSL, global CDN, and automated backups. Performance is optimised automatically for speed, scalability, and security, removing the need for external hosting providers or manual configuration. This setup supports high-traffic websites and keeps content and design teams focused on publishing, not platform maintenance.

Wix

Wix also includes hosting across all plans, removing the need for external setup. However, performance depends on plan tier, template structure, and installed apps. Scaling larger Wix websites can slow performance due to app load and template limitations. While the managed setup suits small businesses, those needing advanced performance or server control might not be satisfied.

Scalability and Future-Proofing

Webflow

Webflow is built for scalability. Its managed infrastructure adapts to traffic growth automatically, while clean HTML, CSS, and JavaScript ensure fast load times as your content library expands. The CMS supports flexible structures for blogs, landing pages, and e-commerce functionality, allowing teams to scale content efficiently without extra plugins or complex integrations. Regular platform updates managed by Webflow keep your website performing reliably as technology evolves.

Wix

Wix supports growth for small businesses and online stores through scalable e-commerce plans and AI-powered tools. However, advanced scaling for enterprise-level projects may require custom code or external integrations. While Wix continues to improve its infrastructure, Webflow’s CMS and code-based flexibility offer longer-term resilience for growing brands.

Integrations

Webflow

Webflow integrates seamlessly with marketing, automation, and analytics tools through built-in connections and APIs. Teams can connect CRMs, e-commerce systems, and workflows using tools like Zapier or Make, keeping performance stable and data consistent. The curated App Marketplace ensures third-party integrations meet quality standards, supporting reliable automation and scalable website management without plugin conflicts.

Wix

Wix connects to hundreds of third-party apps via its App Market, covering everything from SEO features to social media and e-commerce extensions. While the variety is wide, overlapping apps can create maintenance challenges and slow performance on larger sites. In contrast, Webflow’s structured approach offers cleaner, more stable integrations suited to professional teams.

Collaboration & Team Workflows

Webflow

Webflow enables seamless collaboration between designers, developers, and marketing teams within one workspace. Marketers can edit and publish content directly through Webflow’s CMS, reducing reliance on developers for everyday updates. Permissions, version history, and automatic backups maintain control and consistency across projects. By unifying content and design workflows, Webflow helps teams move faster, minimise software handovers, and free development time for higher-value technical work.

Wix

Wix supports teamwork through shared Wix Editor access and role-based permissions. While effective for smaller teams, collaboration on design and content is less fluid than Webflow’s unified workflow. Managing complex or multi-site projects often requires manual coordination or third-party apps, making Webflow the stronger option for structured, scalable collaboration.

Content Localisation

Webflow

Webflow includes a native localisation option, allowing teams to manage multilingual or region-specific websites in a single project. Each version can have unique content, SEO settings, and design control within the same visual editor, ensuring consistency across global campaigns. This integrated setup removes reliance on third-party apps or plugins and simplifies content updates across languages.

Wix

Wix supports content localisation through its Wix Multilingual feature, offering simple translation options and visual editing tools. While suitable for smaller sites, scaling localisation for larger brands or complex SEO structures can be difficult. 

Customer Support

Webflow

Webflow supports teams through Webflow University, guides, and community forums that help marketers and designers upskill quickly and stay productive. Users can access detailed guides on web design, SEO tools, and Webflow pricing, while higher-tier plans include priority assistance. Their customer support portal offers step-by-step troubleshooting and help articles, with email support available Monday to Friday and typical response times within 24 to 48 hours. These combined resources make it simple for both new and experienced users to learn, resolve issues, and improve design and optimisation.

Wix

Wix offers 24/7 customer support via chat, callback requests, and an extensive help centre. Its tutorials and Wix Forum provide practical guidance for building a Wix website or using the drag-and-drop editor. While support is accessible, troubleshooting complex design or advanced customisation issues can still require external help.

Pricing

Webflow

Webflow’s pricing plans are transparent and all-inclusive, covering hosting, security, SSL, and the content management system in one subscription. This eliminates the need for third-party apps, keeping total cost predictable. Even entry-level plans provide scalable performance, built-in SEO features, and enterprise-ready reliability that reduce long-term costs compared with managing separate tools or hosting providers.

Wix

Wix offers flexible pricing across several Wix plans, including a free plan suited to small businesses and creators. However, scaling to e-commerce or custom website functionality requires paid Wix pricing tiers. Adding advanced features, integrations, and a custom domain increases total cost, often matching or exceeding Webflow’s. While beginner-friendly, Wix’s tiered model can become expensive for businesses that outgrow its website builder limitations.

Enterprise Solutions

Webflow

Webflow provides enterprise-grade solutions designed for scalability, security, and collaboration. Its managed hosting includes uptime SLAs, SSL and SSO, and dedicated customer support, while permissions and workflows simplify team operations. Large organisations can manage responsive websites and global workflows in one workspace, integrating with APIs and automation tools for seamless content management. This all-in-one setup ensures brand consistency, reliability, and performance across enterprise-level Webflow websites.

Wix

Wix offers Wix Studio, its dedicated platform for agencies and enterprise clients. It includes AI-powered tools, advanced permissions, and enhanced performance for larger websites. While powerful, scaling beyond Wix Studio often requires additional integrations or third-party apps. Compared with Webflow’s enterprise infrastructure, Wix provides flexibility but significantly less depth in customisation options and large-scale automation.

Webflow: Pros & Cons

Pros

Design freedom

Full creative control over layout, typography, and animation using a visual editor that produces clean HTML, CSS, and JavaScript. Ideal for pixel-perfect responsive web design.

Clean, SEO-ready code

Webflow outputs lightweight, semantic code optimised for speed, accessibility, and SEO performance. Sites rank well in search engines with minimal technical maintenance.

Integrated hosting and security

Managed hosting includes SSL, global CDN delivery, and automated backups, keeping every Webflow website secure without manual setup.

All-in-one workflow

Design, CMS, and hosting work together in a single platform. Teams can collaborate, preview, and publish instantly.

Built-in SEO tools

Control meta tags, redirects, and alt text directly in the Designer. Webflow offers strong SEO features without external plugins.

Customisation and scalability

The modular content management system supports dynamic content and scalable structures for blogs, landing pages, or e-commerce.

Extensive learning resources

Webflow University and detailed tutorials help teams upskill quickly, from marketers and designers to SEO experts.

Cons

Steeper learning curve

Understanding layout, CSS, and responsive breakpoints takes time, though it leads to higher-quality builds.

Higher starting cost

Plans include hosting, security, and design tools, so upfront spend can appear slightly higher than other website builders, though long-term savings are significant.

Smaller app ecosystem

Webflow’s App Marketplace offers fewer integrations than drag-and-drop builders like Wix, but its curated approach ensures reliability, performance, and compatibility.

Limited backend development

Webflow focuses on front-end web design. Complex backend systems or advanced automation require external tools or APIs.

Wix: Pros & Cons

Pros

Beginner-friendly setup

Wix enables small businesses and individuals to build websites quickly using its visual editor, pre-built layouts, and guided setup tools with no coding required.

Extensive template selection

Hundreds of Wix templates cover different industries, making it easy to start from a pre-built layout and adjust content visually.

AI-powered design tools

Wix ADI (Artificial Design Intelligence) can automatically generate site layouts and colour schemes, helping entry-level sites publish faster.

Built-in apps and integrations

The Wix App Market provides hundreds of third-party apps for SEO tools, social media, forms, and bookings, expanding functionality without code.

All-in-one convenience

Hosting, SSL, and maintenance are included in every plan. Users can manage everything from one dashboard with no server configuration.

Cons

Limited design flexibility

The drag-and-drop interface restricts pixel-perfect control and advanced animations compared with Webflow’s visual design tools.

Performance limitations

Sites can become heavy when many apps or visual effects are used, which affects SEO and search engine rankings.

Reduced scalability

Wix suits small businesses and online stores, but complex or content-heavy builds are harder to scale.

Limited code access

Support for custom code is basic, restricting advanced customisation options or deeper web development control.

Basic workflow tools

Collaboration and version control remain limited compared with Webflow’s workspace, making larger team workflows less efficient.

Webflow vs. Wix Summary

Both Webflow and Wix make website building more accessible than traditional tools like WordPress, but they serve different goals. Wix focuses on simplicity and speed for entry-level website builders, while Webflow delivers professional control and scalability for design-led teams.

Webflow combines design flexibility, CMS, and hosting in one platform, producing clean code and SEO-friendly sites. It’s ideal for businesses that need responsive layouts, dynamic content, and ongoing optimisation without relying on plugins or external systems.

Wix offers a user-friendly setup with AI-focused tools and templates that make launching a site quick and simple. However, its drag-and-drop editor, limited code access, and performance constraints make it better suited to small businesses than complex or large-scale projects.

When comparing Wix vs Webflow, both platforms deliver strong results for different audiences, but Webflow offers the creative control and scalability required for brand-driven website design. Compared with entry-level builders such as Squarespace and traditional systems like WordPress, Webflow bridges the gap between simplicity and professional-grade design, providing the flexibility to scale without sacrificing performance or control.

For teams focused on design precision, scalability, and long-term growth, Webflow provides the stronger foundation. Edition helps teams choose the right platform and deliver a high-performing website that balances design, SEO performance, and future scalability—let’s talk.

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