Web App Development

We deliver scalable web app development and custom software solutions for startups and enterprises in Australia, building secure, user-friendly applications that support growth.

Trusted by 100+ Leading Technology Companies

Web App Development Capabilities

Custom web app development driving success.

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Rapid Prototyping

We use rapid prototyping and wireframes to accelerate feedback, ensuring each development project aligns with business needs and streamlines the development process.

Third-Party Integrations

We integrate third-party tools and APIs to enhance functionality, extend value, and ensure seamless end-to-end performance without slowing systems.

UI Development

Our frontend experts craft engaging user interfaces through intuitive web design, delivering user-friendly experiences that optimise usability and engagement.

Database Architecture

We design robust databases with secure backend frameworks, ensuring scalability, stability, and high-performance to support critical business processes.

API Design & Development

We develop scalable APIs that connect applications, enable automation, and streamline management systems with reliable integrations across platforms.

DevOps

Our development team applies DevOps practices to automate deployment, accelerate delivery, and maintain high-quality software solutions across platforms.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Free Discovery Call

Need support building a Web Application? Let's talk.

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Web‑App Development Process

Research & Discovery

We immerse ourselves in your business goals and business needs, creating strategies that align every development project with measurable objectives.

Discovery Workshop

Interactive workshops foster collaboration, ensuring priorities align and supporting strategic project management that drives clarity and momentum.

Customer Interviews

Feedback-focused interviews reveal user expectations, refining usability and shaping products that solve real business processes effectively.

Competitor Analysis

We analyse competitors to identify opportunities, optimise positioning, and ensure your custom web app stands out in the market.

User Personas

Personas guide design decisions, aligning user experience and functionality with real audience behaviours and expectations.

Web App Design

Our app design process blends aesthetics with usability, ensuring user-friendly experiences across responsive sites and progressive web apps, supporting engagement and measurable results.

Product Strategy

Strategic roadmaps guide development, aligning business objectives with features that deliver growth and scalable outcomes.

Wireframes

Wireframes provide a structured blueprint, mapping out frontend and backend elements to optimise the development process.

Rapid Prototyping

Prototypes accelerate testing, streamline feedback loops, and validate concepts early to reduce risk and increase efficiency.

User Interface Design

We craft intuitive user interfaces through thoughtful web design, improving usability and ensuring a seamless user journey.

Development & Quality Assurance

We combine robust engineering with rigorous quality assurance to deliver high-performance web applications that run seamlessly across devices and platforms.

Agile Software Development

Our development team follows agile methodology, ensuring adaptability, continuous feedback and high-quality software solutions aligned with evolving business needs.

API Design & Development

We build secure, scalable APIs that connect platforms, automate workflows and integrate with CRM and management systems.

Database Architecture

Robust database designs ensure scalability, resilience and security, supporting mission-critical business processes with reliable performance.

CRM Integrations

We integrate CRM platforms to streamline operations, optimise engagement and support growth with dependable, real-time insights.

Post-Launch Support

We provide continuous post-launch support to refine, optimise and scale your application, maintaining reliability, security and performance as needs evolve.

Analytics & Insights

Actionable analytics improve decision-making, enhance user experience and align product evolution with business objectives.

Conversion Optimisation

Data-driven improvements optimise usability, performance and engagement to increase conversion rates.

Feature Development

Iterative releases keep products relevant, addressing changing business needs and supporting scalable growth.

Performance Monitoring

Ongoing monitoring safeguards high-performance, ensuring stability, security and alignment with strategic goals.

Why work with us

Cost Effective

We provide transparent pricing that respects your budget while maintaining high-quality outcomes. Our cost-effective approach ensures startups and enterprises get the right expertise and scalable results without unnecessary overheads.

Tailored approach

We design flexible engagement strategies that adapt to business needs, stage and budget. By aligning with your goals, we deliver custom web application development that refines concepts, supports scalability and streamlines growth.

Full-stack development team

Our development team brings expertise across frontend, backend, mobile applications and custom software development. With full end-to-end capability, we deliver custom web apps and web solutions recognised through proven case studies.

Rigorous quality assurance

We follow rigorous quality assurance practices, including automated testing and performance monitoring, to ensure stability. Ongoing support maintains usability, delivers updates and helps you optimise long-term outcomes.

Highly Collaborative

We co-create with your team from discovery to launch, aligning priorities and ensuring clear communication. This collaborative approach reduces risk, maintains visibility and keeps business objectives on track.

AI & machine learning capabilities

We apply AI development, analytics and artificial intelligence to deliver intelligent, data-driven solutions. These cutting-edge tools automate workflows, enhance decision-making and support innovation across industries.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Web App Development Projects

Zipp

Simplifying client updates.

Kernel

Sustainable wealth generation, free from gamification.

Finbase

Reshaping property finance.

FAQs

Have a question? Let's answer it.

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What range of web applications does Edition offer as a software development agency?

We deliver custom web application development across multiple formats: custom web apps, progressive web apps, as well as mobile applications for iOS, Android and cross-platform. Our work spans ecommerce, SaaS, fintech, healthcare and internal platforms, supported by API integrations, CRM, and management systems. Each build focuses on functionality, usability, and long-term scalability.

How is the cost of web app development determined at Edition?

We provide an upfront estimate before development starts, factoring scope, complexity, integrations and timeline. As a web application development company, we follow a transparent time-and-materials model. Our pricing is clear, cost-effective, and aligned with business needs. Every engagement begins with discovery, wireframes, and a no-obligation free consultation.

What's the typical timeline for web app development with Edition?

Timeframes for web application development services vary by project. An early-stage MVP can launch in weeks, while complex, end-to-end programmes take longer. Our agile development process combines prototyping, iterative design, and rigorous quality assurance to optimise delivery. From concept to launch, we align with your business goals and keep timelines predictable.

How does Edition select the ideal tech stack for my vision?

We balance business objectives with user interface requirements, choosing the right frameworks across frontend and backend. Our typical tech stack includes JavaScript, Node.js, Python, PHP, Vue, and Angular. We also evaluate security, authentication, performance, high-performance needs, and real-time capabilities to ensure the solution is robust and scalable.

How can I be certain of Edition's expertise in web apps?

We’re a trusted web app development company with extensive case studies across industries. Our senior development team delivers high-quality, cutting-edge web app development services, combining custom software development with proven web solutions. Every development project is supported by project management discipline and designed to be scalable and future-ready.