Tend

Project Overview

Tend redefines primary healthcare by seamlessly integrating technology with expert medical care.

With a recent brand refresh, they needed a new website that embodied their updated identity—sophisticated, user-friendly, and enjoyable. The challenge was to create a digital experience that was accessible, visually engaging to help position Optimal Workshop as industry leaders. Together, we set out to elevate their web presence to reflect the ease of use and expertise of their product.

Industry

Healthcare

Deliverables

Website

Key Activities

Content Strategy

Wireframes

UI/UX Design

Interface Design

Webflow Development

API Development

Awards & Recognition

WEBSITE DESIGN

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Patient-first user experience

By deeply understanding patient needs, the design reduces friction and prioritises universal usability. Clear navigation, readable typography, and thoughtful organisation all support Tend’s vision to create inclusive and equitable healthcare experiences.

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Impact

Having tackled numerous website projects, I was particularly impressed.

Sarah Aldworth

Head of Marketing at Kernel

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WEBFLOW CMS

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From Contentful to Webflow

Moving to Webflow dramatically simplified website maintenance, empowering the marketing team to publish updates rapidly and independently. This shift enhanced internal efficiency, reducing stress on engineering resources.