A venture studio (sometimes called a startup studio, startup factory, or venture builder) partners with entrepreneurs at the earliest stage of ideation. It shapes business ideas into MVPs and scalable business models by combining market research, design, and execution. Unlike accelerators or incubators that usually engage with new startups once they already exist, the venture studio model is more hands-on, often acting like a co-founder to build companies from the ground up.

Global pioneers such as Idealab, Rocket Internet, and Founders Factory showed how this model can spin out high-growth companies across industries like fintech. Today, corporate venture studios in Australia apply the same approach to launch new ventures inside larger organisations, strengthening the national startup ecosystem and producing proven success stories that advance Australian entrepreneurship.

Startups launched through the venture studio model have about a 30% higher success rate than traditional startups. By combining mentorship, shared resources, and rapid iteration with entrepreneurship, studio-backed ventures secure seed funding 84% of the time, with 72% reaching Series A, far above market averages.

The advantage lies in the approach: studios provide hands-on support, repeatable playbooks, and in-house expertise in design, engineering, and growth.

This creates a faster, more de-risked path to traction for startup founders, especially in sectors like fintech, SaaS, and sustainability, where validating the business model early is critical. Anchored in strong partnerships and a proven startup ecosystem, venture studios give new companies the foundation to grow with greater reliability.

Startups launched through the venture studio model have about a 30% higher success rate than traditional startups. With embedded mentorship, faster ideation, and integrated market research, studio-backed ventures secure seed funding 84% of the time and 72% reach Series A, which outperforms traditional venture outcomes.

The model works because studios provide hands-on delivery, repeatable playbooks, entrepreneurship know-how, and in-house product development. This creates a more de-risked path to traction for entrepreneurs in sectors like fintech and SaaS, helping validate business models early and build companies that scale within a connected ecosystem.

A venture capital fund (VC fund) invests in new startups and new businesses that already show traction, reflecting the traditional venture model. A venture studio helps build companies from the ground up through structured venture building. That includes ideation, market research, shaping business ideas, producing the first MVP, and embedding in-house operations in the early stages.

In many cases, a studio acts like a co-founder, guiding product development, forming partnerships, and preparing founders for fundraising with venture capitalists. International startup factories such as Idealab, Founders Factory, and Rocket Internet have shown how this approach can spin out high-growth companies. In Australia, corporate venture studios are following the same path, helping early-stage ventures mature more predictably within the wider ecosystem.

Some venture studios provide capital, but their main strength is execution and rtaking initiative. At Edition, we focus on hands-on delivery, shaping MVPs, sharpening investor decks, and preparing new startups for fundraising. We also help founders grow visibility through LinkedIn, connect with investors, and plug into the broader startup ecosystem.

Instead of relying only on investment, we contribute through services across fintech, SaaS, and deep tech, enabling our portfolio companies to raise seed funding without heavy dilution. Think of us as a strategic co-founder with a proven venture building playbook, validating business models, and creating long-term partnerships. This helps build companies that can progress from the ground up to growth rounds and, for some, eventual IPOs.