Custom SaaS Development

We craft user-friendly solutions that enhance customer retention, drive business growth, and deliver seamless digital experiences with intuitive UX design, high-quality UI design, and strategic SaaS branding.

Trusted by 100+ Leading Technology Companies

Empowering the future of Software as a Service

At Edition, we craft high-performing SaaS applications with user-friendly UI design, intuitive workflows, and seamless onboarding experiences. Whether you're a startup building an MVP or an established SaaS business optimising your SaaS platform, we focus on functionality, usability, and customer experience to ensure your software as a service stands out and makes a lasting impact.

Our expertise in SaaS branding, product design, and marketing strategy helps you build a strong brand identity that resonates with potential customers and drives business growth.

Website redesign and Webflow development for Tend.

Yoga with Adrianne App for Vidapp.

SaaS Expertise

We've proudly supported 100+ SaaS ventures across a variety of different industries.

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Finance

Empowering businesses with SaaS applications that streamline budgeting, investment analysis, financial management, and e-commerce transactions. Our user-friendly UI design and automation tools enhance workflows, improve customer retention, and drive business growth.

Digital Healthcare

Optimising patient management, telemedicine, and electronic health records with intuitive SaaS UX design. We create high-performing SaaS platforms that prioritise functionality, security, and seamless user experience.

Transport & Logistics

Enhancing route optimisation, fleet management, and supply chain visibility through smart SaaS applications. Our SaaS solutions integrate automation, customer relationship management (CRM) capabilities, and real-time data insights to improve efficiency and customer satisfaction.

Education

Revolutionising online learning, classroom management, and content distribution with scalable SaaS platforms. Our UX design ensures a user-friendly experience for educators, students, and administrators, with an onboarding process that simplifies adoption.

Deep Tech

Driving innovation with AI, IoT, and Big Data-powered SaaS applications. Our product design process aligns cutting-edge technology with user needs, ensuring high-quality, scalable solutions that push the boundaries of software as a service.

Agriculture

Supporting precision farming, crop management, and sustainability through smart SaaS platforms. Our expertise in SaaS UX, automation, and cloud infrastructure helps agritech businesses optimise workflows and enhance productivity.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Free Discovery Call

Looking for support with your software project? Let's talk.

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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SaaS Services

Software Development

We develop high-quality SaaS applications with strong architecture, seamless integrations, and a scalable tech stack.

Product Discovery

Strategic insights to refine your SaaS model and align new features with user expectations.

Solution Mapping

Developing a clear roadmap to ensure your SaaS business meets growth objectives.

UI UX Design

Designing intuitive, conversion-driven SaaS applications that prioritise functionality and engagement.

Agile Software Development

A flexible approach to product development, enabling rapid iteration and market responsiveness.

SaaS Branding

We create strong SaaS brands that go beyond a logo, building trust, differentiation, and brand recognition through strategic messaging and visual identity.

Competitor Analysis

Researching the market to position your SaaS branding strategy for success.

Brand Strategy

Defining a unique brand personality, brand values, and a compelling brand story.

Concept Development

Transforming ideas into a market-ready identity with effective SaaS branding and clear positioning.

Logo Design

Creating a strong brand identity with a distinctive logo design that resonates with your potential customers.

SaaS Websites

A high-performing SaaS website attracts new customers, showcases your unique value proposition, and optimises customer onboarding with a seamless, conversion-focused design.

Moodboards

Defining your visual identity through curated inspiration and branding elements.

Wireframes

Structuring your SaaS website for seamless navigation and intuitive user journeys.

UI UX Design

Designing a compelling, functional SaaS web app with a focus on customer experience.

Webflow Development

Crafting high-performing, responsive, and SEO-friendly SaaS websites.

Why work with us

Cost Effective

You're investing in a partnership that respects your budget without compromising quality. We provide transparent pricing tailored to your type of app, ensuring you get the best value without unnecessary expenses. Whether you're developing a social media platform, an e-commerce solution, or a business tool, we align top-tier results with sensible expenditure.

Tailored approach

Rather than forcing you into a one-size-fits-all model, we design an engagement strategy that adapts to your project requirements, business stage, and budget. Our strategists work closely with you to refine your app concept, improve rankings, and develop a scalable roadmap.

Results Driven

We believe that great design isn't just about aesthetics - it's a vehicle for achieving your business goals. Our design philosophy hinges on creating interfaces that deliver real, quantifiable results.

World class talent

This is not our first rodeo, we have extensive experience building, launching, and scaling technology companies. Our design, development, and project management teams have the skillset required to truly help you succeed.

Highly Collaborative

We don’t just build products, we co-create with you. From early discovery to launch day (and beyond), our team works closely with yours to ensure alignment, clarity, and momentum at every stage. Expect clear communication, shared goals, and a partner that feels like part of your team.

Why choose us?

We are a results-driven UX partner

Choosing Edition as your UX design partner means we integrate with your team as a strategic ally, using our rich experience in the tech sector to accelerate your long-term goals. We're committed to effective resource utilisation, delivering impactful results without unnecessary extravagance.

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We tailor our engagement model to match your business dynamics and budget. Our services, honed by proven relationships with early-stage and fast-growing technology companies, delivers superior value, making us an industry leader in our niche.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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We aim to respond to all new enquiries within 1-2 work days.

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SaaS Development Projects

Kernel

Sustainable wealth generation, free from gamification.

Kami

The world’s most used digital classroom tool.

Zipp

Simplifying client updates.

FAQs

Have a question? Let's answer it.

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How does Edition create differentiation in SaaS design and development?

We go beyond aesthetics to develop high-performing SaaS applications with intuitive UX design, seamless user experience, and strong UI design. Our structured development process ensures that every SaaS product is optimised for growth and scalability, integrating workflow automation, multi-tenant architecture, and backend efficiency, all while maintaining a cost-effective approach.

By leveraging SaaS branding, competitor analysis, and SaaS marketing strategies, we refine messaging, typography, and brand positioning to enhance customer retention and engagement. Our data-driven approach focuses on key metrics, organic traffic, and targeted SaaS marketing campaigns, ensuring our solutions resonate with startups, enterprises, and businesses in the broader SaaS industry. With an emphasis on rapid iteration, we help brands stay adaptable and ahead of market demands.

Unlike outsourcing firms, we provide in-house expertise with deep knowledge of integrations and scalable architecture, enabling our clients to grow efficiently while maintaining full control over their technology stack. Our ability to iterate rapidly ensures that brands stay adaptable and ahead of the competition.

How does Edition balance functionality and aesthetics in UI/UX design?

Our UI/UX design process seamlessly blends usability, user experience, and intuitive navigation with compelling visual elements. Every design decision (from colour palette to typography) reinforces brand identity while optimising workflows to drive engagement and solve user pain points.

We take a strategic approach, aligning the design process with core values, project management principles, and SaaS platform scalability. Through iterative improvements, close stakeholder collaboration, and well-defined touchpoints, we develop UI patterns that enhance user retention and streamline digital interactions.

As an in-house development company, we ensure that timelines, marketing automation strategies, and broader marketing plans are integrated into a cohesive, conversion-focused user interface, creating products that are both visually engaging and highly functional.

What makes Edition’s SaaS branding strategy effective?

We craft brand messaging that builds trust and strengthens your SaaS brand across all touchpoints, including brand stands. From defining a clear tagline to ensuring a consistent color scheme, we create a brand experience that fosters an emotional connection with the target audience.

Our approach leverages inbound marketing and CRO strategies to demonstrate measurable impact. By aligning brand identity with user journey insights, we optimise messaging for SaaS apps and cloud infrastructure.

What role do cloud platforms play in Edition’s SaaS development approach?

We develop SaaS applications with cloud services in mind, leveraging platforms like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud to ensure scalability and security. Whether building for a multi-tenant architecture or an on-demand model, we optimise infrastructure for performance and cost-effectiveness.

Our SaaS branding strategy aligns cloud solutions with business goals, helping SaaS companies enhance brand awareness and streamline SaaS platforms. By focusing on user needs, website design, and a clear development roadmap, we create scalable solutions that drive long-term success.

How does Edition help SaaS companies refine product strategy and development?

Our development team collaborates with product managers to align technical execution with business goals, ensuring every decision supports scalability and long-term success.

We ensure effective project management in real-time, refine pricing models, and structure CRM integrations to keep development aligned with strategic objectives. Our expertise in SaaS application development, APIs, and scalable SaaS models enables businesses to build flexible, high-performing platforms that support B2B SaaS marketing efforts and resonate with target audiences.

By streamlining workflows and leveraging testimonials, we create scalable solutions that strengthen SaaS brands and enable long-term growth. As a design agency, we ensure every product iteration aligns with customer expectations and business needs, picking up the slack where traditional approaches can fall short.

Why partner with Edition instead of a typical SaaS outsourcing firm?

Unlike traditional outsourcing, we operate as an extension of your team, ensuring quality, consistency, and direct collaboration throughout the development process. Our in-house experts follow an agile development approach, iterating quickly to meet business needs and adapt to new features, while supporting both on-premises and cloud-based solutions.

Our expertise spans traditional software, SaaS onboarding processes, and growth marketing strategies, helping businesses scale efficiently. As a trusted service provider, we integrate customer feedback, digital marketing insights, and a consistent brand approach to create scalable, high-performing SaaS solutions. With a strong focus on brand personality, demos, and conversion-driven CTAs, we align each project with your company’s mission and customer needs, delivering solutions that go beyond what typical outsourcing firms offer (see our case studies).

Why partner with Edition instead of a typical SaaS outsourcing firm?

How does Edition drive SaaS growth through marketing and data-driven strategies?

We take a data-driven approach to SaaS growth, combining SEO strategy, search engine optimisation, and PPC campaigns to increase visibility and engagement. As a full-service SaaS marketing agency, we tailor SaaS marketing services to your marketing needs, helping you reach the next level with high-impact marketing campaigns, strategic lead generation, and solutions designed to stand out in a crowded market.

Our team of marketing experts leverages Google Ads, paid media, and rankings optimisation to boost MRR and customer acquisition. Through social media marketing, including TikTok and LinkedIn outreach, we create brand momentum, while HubSpot and email marketing nurture relationships and drive conversions.

With advanced segmentation, we ensure your messaging reaches the right target audience, empowering your marketing team with strategies that deliver measurable results. As a trusted SaaS provider, we also support ERP integrations, enabling businesses to scale efficiently while leveraging the latest SaaS software. Our expertise in copywriting and sales enablement ensures clear messaging that supports SaaS business growth and aligns with the strategies of a leading digital marketing agency.