Branding Agency for Tech Companies

We help tech startups build brand strategies that grow with clarity, and brand identities that stand out.

Trusted by 100+ Leading Technology Companies

Benefits of Branding

Effective branding services deliver lasting business impact.

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Customer acquisition

A defined brand identity and clear value proposition attract your target audience. Strong brand design improves user experience, increases sales conversions and accelerates growth.

Brand loyalty

Consistent visual identity and brand messaging builds trust, creates emotional connections and fosters brand loyalty. Customers return, recommend, and amplify your story.

Marketing performance

Focused branding solutions and a clear brand positioning keep marketing campaigns aligned with other brand touchpoints. This improves media spend ROI, boosting digital marketing performance and reducing wasted spend.

Employee recruitment

A strong brand identity helps your startup attract world-class talent. Clear brand values improves company culture making your company more appealing, helping you hire, and more importantly retain, the right people.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Why CHoose Us?

Want to build a world-class brand identity?

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Branding Process

Research & Discovery

Uncover opportunities and insights through research so your startup can compete effectively and grow with clarity.

Market Research

We conduct thorough market research to uncover brand opportunities, threats and trends. Key insights help us align on how your brand will succeed in what is often a competitive market.

Competitor Analysis

We benchmark competitors and assess branding strategies to help your startup tap into market opportunities. This clarifies differentiation and positions your business for sustainable long-term success.

Customer Interviews

While not always necessary, we like to interview your target audience firsthand. These sessions uncover customer needs, motivations and perceptions that shape design and messaging while also ensuring we have an unbiased view of brand opportunities.

Stakeholder Interviews

In addition to workshops, we like to interview founders, team leads and wider business stakeholders. The goal is to uncover the unique perspectives that help shape your unique business and ensure your brand strategy reflects both business goals and customer needs.

Brand Strategy

Defining the strategic foundations including positioning, messaging and audience clarity that guide every brand decision.

Brand Positioning

We help you establish a clear brand positioning in the market, one that stands out from the competition. Your brand positioning highlights differentiation, communicates your value proposition and shows potential customers why your brand matters.

Audience Profiles

We build key audience profiles, not marketing personas, that capture behaviours and customer needs. These profiles guide messaging, design and engagement across digital channels and brand touchpoints.

Messaging Framework

We help you develop a structured brand messaging framework that unifies ongoing communication across all brand touchpoints. Each element is aligned to your tone of voice, core values and positioning.

Brand Naming

Where necessary, we support early-stage startups with brand naming. This process involves exploring creative brand naming territories and testing options in various formats. Our goal is to ensure the final brand name you land on is distinctive, memorable and scalable - no one wants to rename their venture more than once!

Brand Identity

Translating strategy into a creative identity that builds the visual and verbal systems representing your brand.

Visual Territories

Before creating visual identity concepts, we explore creative visual territories to test and align on mood, tone and style. These are a moodboard style collage that communicate potential directions and help us align on the look and feel your new visual identity should take.

Brand Concepts

We like to present early brand concepts that align to a chosen visual territory before finessing a chosen concept. These brand concepts combine storytelling and graphic design, giving a flavour for how your brand could show up in the world and be experienced.

Visual Identity

We craft a distinctive logo design, select brand-led typography and craft color palette systems. Together, these elements create a consistent brand identity aligned with your brand strategy.

Brand Guidelines

To wrap up the brand identity phase we create a comprehensive brand guideline and style guide. These resources cover key roles around how to utilise your new logo, fonts, imagery and tone, ensuring consistency across all brand and marketing applications.

Marketing Collateral

Extending your brand into practical applications that strengthen recognition and drive growth across all channels.

Marketing Websites

Off the back of a successful branding project we help you bring your identity to life with a compelling website design. The result is a website that clearly communicates value, builds trust and delivers strong user experience; one that converts visitors into paying customers.

Pitch Decks

We help many of our clients design compelling pitch decks and presentation templates that tell your brand story. These tools engage investors, support fundraising efforts and showcase your credibility.

Merchandise

Once you have a beautiful brand, what’s better than creating some epic merchandise for both internal team members and external stakeholders. With the right brand, staff will wear your merch proudly, while you’ll stand out at industry events, amplifying your brand recognition.

Marketing Materials

Where necessary, we will also support our clients with other marketing materials, from email signatures and business cards to event signage. This helps to ensure consistency across every brand touchpoint.

Why work with us

Highly cost effective

We focus on startups, scaleups and small businesses, so our process is lean and highly efficient. You get access to high-quality branding services without an inflated process and high overheads. This way a we achieve more from your budget, with a greater portion going directly into building a strong brand identity that supports your growth at every stage.

Tailored approach

Every company is unique; the make up of their internal team, the industry they operate in, the stage of their venture or the level of funding secured. We adapt our approach to fit you. Whether launching a new brand or refining an existing brand design, we create a bespoke pathway that supports your ambitions and delivers impact across all brand touchpoints.

Grounded in strategy

Sure, we create work that looks great, but more importantly it is grounded in robust brand strategy. Every decision is informed by research, and understanding of brand positioning and a bunch of strategic thinking. By blending strategy with design-led execution, we help you build a brand experience that resonates with your target audience.

Highly collaborative

We believe the best results come from working together with our clients - no grand reveals! Our process involves your team at every step, combining your knowledge with our branding agency expertise. This highly collaborative approach ensures your brand reflects your core values, builds trust with stakeholders and creates buy-in across your organisation.

AI & data-driven insights

We use data-driven research, analytics and emerging tools to guide brand decisions. From content marketing to validating creative, our work is evidence-based and results-focused. This mix of creativity and insight helps you move with confidence, strengthen brand recognition and prepare for future growth in a competitive market.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Why choose us?

We are a proven branding partner for technology companies.

We are a results-driven branding agency trusted by technology companies, tech startups and enterprises. Choosing Edition means gaining a partner that combines brand strategy and software design agency expertise to accelerate growth.

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Our services, shaped by proven work with early-stage ventures and fast-growing organisations, scale to meet enterprise demands. This mix of adaptability, creativity and powerful branding makes us a trusted choice for defining or evolving your brand.

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Branding Projects

Orchestra

Refreshingly simple equity management.

Zipp

Simplifying client updates.

Ternary

Electrifying transport without new infrastructure.

FAQs

Have a question? Let's answer it.

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What industries do you have experience working with?

We work with SaaS ventures, digital product companies, healthcare providers, fintech innovators and leaders in the tech industry. Our technology branding also extends to sectors like edtech and agritech, where clarity and trust are critical. By combining industry insight with design expertise, we create brands that resonate and scale effectively.

Can you help with a rebrand or just new startups?

Yes. As a startup branding agency, we partner with founders creating a new brand as well as established companies going through rebranding. Our process adapts to the needs of new businesses, whether defining identity from scratch or refreshing what exists. The goal is to create a lasting impression, building trust and customer loyalty while setting you apart in competitive markets.

Do you offer standalone branding services?

Yes. Alongside full projects, we deliver targeted services such as identity design, copywriting, packaging design and product design. We can also provide detailed identity systems and guidelines to support internal teams. As a creative agency, we adapt to both focused and full-service briefs, giving you the flexibility to choose exactly what your brand needs.

How long does a branding project take?

Timelines depend on scope, complexity and pricing. A focused identity project might take 4–6 weeks, while a full system can run longer. We plan carefully so your brand foundations are strong. By combining clear marketing strategies with practical functionality, we ensure you build a successful brand that lasts.

Who will be working on my project?

Your project will be led by senior strategists and designers with deep branding expertise. As an award-winning team, we combine strategic thinking with creative execution. You’ll work with specialists who shape brand voice, align with your company values and deliver the attention to detail you expect from a trusted marketing agency.

Do you provide ongoing support after the initial project?

Yes. Many clients continue with us for audits, updates and asset development. We help maintain a consistent brand across all marketing channels and digital touchpoints. Our team supports you as you grow from local to global brand, ensuring adaptability in new markets and optimising performance for search engines over time.

Can you help with investor or fundraising materials?

Yes. We design pitch decks and presentations that use compelling visual elements and strong storytelling. Our branded templates extend across social media and other channels, helping you engage investors consistently. Clear messaging and memorable taglines ensure your story resonates, while case studies demonstrate traction and growth potential.

Do you support international companies?

Yes. We work with clients across regions, from New Zealand startups to New York scaleups. Our experience includes supporting global technology companies such as Microsoft, giving us insight into scaling challenges. We help international teams keep identity consistent across markets and use platforms like LinkedIn effectively. Global leaders such as Apple show the value of brand consistency, and we apply the same principles for ambitious companies growing worldwide.

How do you approach branding for tech companies?

Our approach to tech branding and tech company branding blends strategy with design. We refine messaging through storytelling, visual elements and effective taglines. By applying artificial intelligence and other cutting-edge tools, we optimise branding for fast-moving sectors, from digital platforms to ecommerce ventures, ensuring clarity and growth.