Branding Agency for Tech Companies

We help startups and technology companies in Australia build brand strategies with clarity and create brand identities that improve acquisition, strengthen loyalty and drive measurable growth.

Trusted by 100+ Leading Technology Companies

Benefits of Branding

Branding delivers measurable outcomes that support long-term success.

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Customer acquisition

A strong brand identity and clear positioning attract potential customers. Compelling brand image and world-class web design improve customer experience, raise conversions and establish a successful startup.

Brand loyalty

Consistent brand messaging and visual elements build trust. A clear brand voice and core values create emotional connection, resulting in a memorable brand that strengthens recognition.

Marketing performance

Focused branding services and content marketing keep campaigns aligned across touchpoints. Strong brand awareness and digital marketing improve ROI and ensure functionality across platforms.

Employee recruitment

Brand identity and brand personality communicate company values clearly. This builds trust with stakeholders, strengthens culture and positions your organisation as a successful brand that attracts and retains talent.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Why CHoose Us?

Want to build a world-class brand identity?

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Branding Process

Research & Discovery

Carrying out research to identify opportunities and insights, giving your startup clarity to grow with confidence.

Market Research

We analyse industry trends and competitor activity to uncover opportunities, risks and pricing insights. These findings guide positioning and ensure your brand stands strong in a crowded market.

Competitor Analysis

We evaluate branding strategies to highlight gaps and differentiation. This strengthens brand positioning, improves brand awareness and helps you build a successful brand with long-term impact.

Customer Interviews

We speak directly with your target audience to understand expectations, behaviours and pain points. Their feedback shapes storytelling, brand communication and user experience.

Stakeholder Interviews

We work with founders and stakeholders to capture company values and perspectives. These insights guide brand development and take your organisation to the next level.

Brand Strategy

Shaping the foundation of your brand with clear positioning, messaging and profiles that guide every decision.

Brand Positioning

We define positioning that communicates value, highlights differentiation and shows potential customers why your brand matters.

Audience Profiles

We build profiles that reflect customer needs and core values. These profiles guide content, branding services and digital marketing strategies across touchpoints.

Messaging Framework

We create frameworks that unify brand voice, tone of voice and key elements. This ensures consistent communication across all marketing channels.

Brand Naming

We support early-stage startups with brand naming. Our creative branding process ensures the final brand name is distinctive, memorable and scalable.

Brand Identity

Turning strategy into identity design that creates the visual and verbal systems representing your brand.

Visual Territories

We explore creative directions that clarify what your brand stands for. These territories help define style, mood and brand elements.

Brand Concepts

We present concepts combining storytelling with graphic design and visual elements. These show how your distinct brand could appear across websites, marketing materials and customer experiences.

Visual Identity

We design logo systems, select typography, fonts and colour palettes. Together these create a coherent brand image that reflects your values.

Brand Guidelines

We produce guidelines and a style guide covering logos, taglines, imagery and tone. These tools ensure a consistent brand across business cards, social media and digital marketing.

Marketing Collateral

Applying your brand across assets to support growth and strengthen recognition.

Marketing Websites

We translate your identity into web design that communicates value, builds trust and delivers functionality. Optimised for SEO and search engines, your site becomes a central tool for customer acquisition.

Pitch Decks

We design branded pitch decks and templates that tell your brand story. These assets support fundraising, present case studies and communicate new products or services.

Merchandise

We create merchandise that strengthens visibility and company branding. Employees wear it proudly, and event giveaways extend recognition with customers and partners.

Marketing Materials

We produce supporting assets including stationery, email signatures, LinkedIn graphics and packaging design. These creative solutions ensure consistency across touchpoints and support new businesses.

Why work with us

Highly cost effective

We focus on startups, scaleups and small businesses, so our process is streamlined and efficient. You gain access to effective branding without unnecessary overheads, allowing more of your budget to be invested in brand building and design that supports long-term growth.

Tailored approach

Every organisation has distinct goals and challenges. We adapt our process to your stage, sector and vision, whether refining brand design or developing a new value proposition. By working this way, you gain both practical outcomes and the strategic guidance of a brand consultancy, ensuring consistent results across digital marketing, website design and customer experience.

Grounded in strategy

Our work combines research, strategy and creative execution. With a deep understanding of brand values, messaging and positioning in the tech industry, we ensure your brand communicates clearly and maintains relevance within the tech landscape.

Highly collaborative

The best outcomes come from collaboration. We involve your team throughout, combining internal insight with branding agency expertise. This shared process builds trust, strengthens brand communication and brings the perspective of a creative agency, ensuring your brand reflects company values.

AI & data-driven insights

We apply analytics, content marketing data and emerging tools to validate decisions. From SEO performance to testing creative directions, our process blends creativity with insight. This approach strengthens brand recognition, sharpens communication and supports scalable growth.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Why choose us?

We are a proven branding partner for technology companies.

Our team is trusted by entrepreneurs, tech startups and enterprise organisations. Partnering with Edition means access to a full-service branding and design agency with expertise in digital marketing and strategy. Our experience spans tech branding, rebrand projects and technology branding that help build powerful brands. From strategic branding to creative design, we deliver distinct brand systems that scale, creating a global brand presence while maintaining a strong brand experience.

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Our work combines creativity with data-driven methods. We refine messaging, visual identity and logo design, ensuring brand consistency across every user interface and colour palette. By applying cutting-edge tools and insights, we deliver branding solutions that support long-term growth for businesses ready to lead their sector.

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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We aim to respond to all new enquiries within 1-2 work days.

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Branding Projects

Orchestra

Refreshingly simple equity management.

Zipp

Simplifying client updates.

Ternary

Electrifying transport without new infrastructure.

FAQs

Have a question? Let's answer it.

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What industries do you have experience working with?

We partner with SaaS, fintech, healthcare, education and agritech. Our branding also extends to wellness ventures, where trust and clarity are critical. This breadth of experience allows us to adapt branding services to suit different sectors.

Can you help with a rebrand or just new startups?

Both. We support entrepreneurs creating new brands as well as established companies going through rebranding. Whether it’s a startup branding strategy or a full-scale rebrand, we ensure the outcome builds customer loyalty and brand recognition.

Do you offer standalone branding services?

Yes. We provide focused services such as brand identity design, logo design, copywriting and packaging design. We also deliver guidelines, templates and colour palettes to give internal teams the tools for consistent delivery.

How long does a branding project take?

Timelines vary depending on scope. A focused project may take 4–6 weeks, while comprehensive brand development runs longer. We plan carefully to ensure effective branding foundations and measurable results.

Who will be working on my project?

Your project will be led by senior strategists and designers with experience in technology branding. You’ll work with an award-winning team specialising in tech startups, company branding and creative services.

Do you provide ongoing support after the initial project?

Yes. We provide ongoing support for extensions, audits and updates. This includes digital marketing, SEO and user interface improvements to keep your brand performing effectively as you scale.

Can you help with investor or fundraising materials?

Yes. We design branded pitch decks and presentations with clear narratives and case studies. These assets help you secure investment and communicate your brand story to stakeholders.

Do you support international companies?

Yes. We work with organisations expanding internationally while supporting local markets. Our team partners with startups and enterprises in Sydney and Melbourne, ensuring brand consistency across regions. This balance helps businesses scale locally and grow into a global brand. Consistency is essential to brands like Apple, and we apply the same principle for ambitious companies worldwide.

How do you approach branding for tech companies?

Our approach combines strategy with design execution. We refine positioning, storytelling and identity for tech startups and technology companies. By applying cutting-edge methods and user-centric thinking, we deliver brands built for long-term growth.