Web App Development

We deliver scalable web app development and custom software solutions in New Zealand, building secure, user-friendly applications that help startups and enterprises grow.

Trusted by 100+ Leading Technology Companies

Web App Development Capabilities

Custom web applications built for impact.

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Rapid Prototyping

We create early prototypes and wireframes to test ideas quickly, helping each development project address business needs and refine the development process.

Third-Party Integrations

We link systems with external tools and APIs, improving functionality and adding value through secure, seamless end-to-end integrations.

UI Development

Our frontend team shapes intuitive user interfaces, blending web design with accessibility to deliver user-friendly experiences that enhance usability.

Database Architecture

We implement scalable databases using reliable backend frameworks, supporting high-performance and ensuring resilience for critical business processes.

API Design & Development

We design flexible APIs to automate tasks, connect platforms and integrate management systems for smoother digital operations.

DevOps

Through DevOps, our development team automates deployments, speeds up releases and maintains high-quality software solutions across projects.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Free Discovery Call

Need support building a Web Application? Let's talk.

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Web‑App Development Process

Research & Discovery

We explore your business needs, developing clear strategies so every development project starts with the right priorities and measurable outcomes.

Discovery Workshop

Collaborative workshops set direction, helping stakeholders agree on priorities and using structured project management to build momentum.

Customer Interviews

Conversations with real users highlight expectations, shaping features that enhance usability and fit naturally with everyday workflows.

Competitor Analysis

We assess competitor products to spot opportunities, refine positioning, and ensure your custom web app is distinct in the market.

User Personas

Defined personas guide design decisions, keeping user experience and functionality aligned with real-world behaviours.

Web App Design

Our app design process blends creativity with usability, producing user-friendly responsive sites and progressive web apps that support engagement.

Product Strategy

Roadmaps connect long-term objectives with the right features, creating scalable solutions that sustain growth.

Wireframes

Wireframes map frontend and backend components, giving clarity to the development process before design begins.

Rapid Prototyping

Prototypes validate concepts early, reduce risk and improve efficiency through fast testing and feedback.

User Interface Design

We design intuitive user interfaces through modern web design, improving usability and creating seamless journeys.

Development & Quality Assurance

Strong engineering and rigorous quality assurance combine to deliver high-performance web applications that work flawlessly across platforms.

Agile Software Development

Our development team applies agile methodology, adapting quickly, encouraging feedback and producing high-quality software solutions.

API Design & Development

We deliver scalable APIs that link systems, automate workflows and integrate with CRM and management systems.

Database Architecture

Databases built on secure backend frameworks ensure resilience, scalability and reliable support for essential business processes.

CRM Integrations

We connect CRM platforms to simplify workflows, optimise engagement and supply accurate real-time insights.

Post-Launch Support

After launch we refine, optimise and scale, keeping systems secure, stable and aligned with evolving needs.

Analytics & Insights

Actionable analytics drive smarter decisions, strengthen user experience and guide product evolution in line with business objectives.

Conversion Optimisation

We use data-led refinements to optimise usability, performance and engagement, consistently improving conversion rates and long-term results.

Feature Development

New features roll out iteratively, addressing changing demands and supporting scalable growth.

Performance Monitoring

Constant monitoring preserves high-performance, ensuring reliability, security and alignment with long-term plans.

Why work with us

Cost Effective

We provide transparent pricing that respects your budget while ensuring quality. Our cost-effective approach gives startups and enterprises access to the right expertise, delivering scalable results without unnecessary overheads.

Tailored approach

We design flexible engagement strategies that adapt to your stage and budget. By aligning with your business goals, we deliver custom web application development that refines concepts, supports scalability and streamlines growth.

Full-stack development team

Our development team brings skills across frontend, backend, mobile applications and custom software development. With full end-to-end capability, we deliver custom web apps and web solutions proven through case studies in New Zealand.

Rigorous quality assurance

We embed quality assurance throughout delivery, including automated testing and monitoring for stability. Ongoing support keeps systems secure, maintains usability, and delivers updates that optimise performance and outcomes over time.

Highly Collaborative

From discovery to launch, we partner closely with your team, keeping communication open and priorities aligned. This collaborative approach builds momentum, reduces risk, and keeps business objectives clearly in view.

AI & machine learning capabilities

We apply AI development, analytics and artificial intelligence to create intelligent, data-driven solutions. These cutting-edge tools help automate workflows, enhance decision-making and drive innovation across industries.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Web App Development Projects

Zipp

Simplifying client updates.

Kernel

Sustainable wealth generation, free from gamification.

Finbase

Reshaping property finance.

FAQs

Have a question? Let's answer it.

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What range of web applications does Edition offer as a software development agency?

We deliver custom web application development across formats: custom web apps, progressive web apps, and mobile apps for iOS, Android and cross-platform. Our work covers ecommerce, SaaS, healthcare and more, supported by API integrations, CRM and management systems. Each build balances functionality, usability and scalability.

How is the cost of web app development determined at Edition?

We give an upfront estimate before work begins, based on scope, features, integrations and timeline. As a web application development company, we use clear pricing that is cost-effective and aligned with business needs. Every project begins with discovery, wireframes, and a free consultation.

What's the typical timeline for web app development with Edition?

Timelines vary by project. An MVP might launch in weeks, while end-to-end builds take longer. Our agile development process uses prototyping, design and quality assurance to keep delivery predictable and aligned with your business goals.

How does Edition select the ideal tech stack for my vision?

We match your business objectives and user interface requirements with the right frameworks. Our tech stack includes JavaScript, Node.js, Python, PHP, Vue and Angular. We also assess authentication, performance, and real-time needs to ensure scalability.

How can I be certain of Edition's expertise in web apps?

We’re a trusted web app development company based on Auckland’s Karangahape Road, with case studies across industries in New Zealand and globally. Our senior development team delivers high-quality web app services, combining custom software development with proven web solutions.