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Software Agency for Financial Services

We help fintech startups and the wider financial services industry design and build scalable fintech software solutions across mobile banking, payments, lending, and investment.

Trusted by 100+ Leading Technology Companies

We help financial services teams build software that scales.

The financial services industry is changing fast. Fintech startups are reshaping payment systems, lending and investment management. Financial institutions are modernising legacy systems and core banking platforms, integrating new software solutions, APIs and complex financial systems. Software providers and financial platforms are racing to ship fintech applications that are secure, scalable and genuinely useful for end users.

Edition is a fintech development company and software specialist helping these teams move with confidence. We work with founders building neobanks, fintech startups launching payment solutions, and financial institutions modernising their financial software. Our work spans product discovery, UX/UI design and product development, with a clear focus on security, regulatory compliance and the practical realities of building in the financial sector.

We are not a generic digital agency. We are a design-led studio that has spent years building fintech and financial solutions for fintech companies at different stages of growth. Whether you are validating an MVP, building a new fintech SaaS product, or scaling fintech applications into a larger market, we bring the judgement, tech stack and development team to help you get there.

Banking application designed for New Zealand’s first Neobank; Dosh.

Cryptocurrency, crypto assets, and stock market intelligence web application created for Tradewise.

Fintech expertise

We've proudly supported Fintech ventures across a variety of unique sub-sectors.

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Banking & Payments

Building secure digital banking apps, ecommerce payment solutions and general banking software that handle secure transactions and payment processing reliably at scale.

Stock Trading

Designing trading platforms with real-time market data, algorithmic execution capabilities, fast onboarding, and the user experience investors have come to expect.

Accounting

Delivering accounting software focused on accuracy, automation and reliable financial processes for growing financial services teams.

Personal Finance

Personal finance apps that help users understand their money, designed for fintech startups and growth-focused providers.

Lending

Lending platforms that simplify digital borrowing and underwriting, balancing KYC, credit scoring, fraud detection and a clear user experience.

Compliance & Regulation

Fintech solutions built around financial regulations and regulatory compliance, with KYC, AML, GDPR, data protection and the data security financial institutions expect.

$1.7B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Free Discovery Call

Need support with your venture? Let's talk.

We define scalable technical architecture for your fintech software using modern frameworks, secure APIs and the right tech stack for growth.

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Fintech Services

Software Development

Blending user research, design and agile methodologies, we deliver financial software development that supports the evolving needs of financial services teams and the users they serve.

Product Discovery

Before any software is built, the right thing to build needs to be defined. We combine user research, market analysis and stakeholder interviews to validate ideas, clarify the problem, and give your team a clear, evidence-based view of what to build and why. For fintech startups, this de-risks early product decisions and accelerates time-to-market.

Solution Mapping

Once the problem is clear, our design process turns it into a workable plan. Solution mapping aligns business goals, user needs and engineering capability into a roadmap, prioritising MVP features, defining the tech stack and APIs, and sequencing the work so risk and scope are managed from the outset.

UI UX Design

UI/UX design for financial products has a higher bar than most categories. Users need to trust the product with their money and complete tasks under real-world conditions. We design for clarity, accessibility and data security from the first wireframe through to launch, building user trust into fintech applications that customers and regulators can rely on.

Agile Software Development

Financial services moves quickly, and rigid processes don't survive contact with real users or shifting regulatory requirements. We work in short, focused cycles and iterations, shipping incrementally and adjusting based on feedback, data and emerging requirements. Our development team works across modern frameworks, cloud-based infrastructure (AWS, Azure and equivalents), APIs and high-performance backend systems.

Branding

We build fintech branding strategies that build trust and earn credibility quickly, combining user insights and competitor analysis to create a distinct brand identity for the financial sector.

Competitor Analysis

Fintech is a crowded category. We map how competitors are positioning themselves across the financial industry, where the language has become generic, and where the real opportunities to stand out actually sit. The output is a clear view of the competitive terrain and the brand decisions that will make the most commercial difference.

Brand Strategy

For early-stage fintech startups, brand is often what creates trust before the product has had time to prove itself. We build strategies grounded in audience understanding, category position, and where the business is heading, giving your team a clear foundation for consistent decisions as you scale.

Concept Development

Concept development moves the brand from thinking to expression. We explore multiple creative directions that bring the strategy to life, testing each against commercial goals and the realities of how the brand will be used across product, marketing and investor contexts.

Logo Design

A good logo has to work at small sizes on a mobile app icon, scale up cleanly for billboards, and feel credible alongside the established financial services brands users already trust. We design memorable marks and build out the supporting identity so the system works consistently across every touchpoint.

Marketing Websites

Our marketing websites for financial services companies are built around user-centric design, tested for usability, and built to optimise engagement and conversion.

Moodboards

Moodboards establish visual direction before the cost of design ramps up. We pull together references, typography and colour explorations that respond to the brand strategy and audience, giving stakeholders a clear sense of direction before detailed work begins.

Wireframes

Wireframes decide the structure of the website before any visual design happens. We map information architecture, page hierarchy and user journeys, focusing on how different audiences (customers, partners, investors, hires) will actually use the site to make decisions and take action.

Interface Design

Marketing site web design is where the brand, the product story and the conversion goals all need to work together. We design pages that explain the fintech product quickly, build credibility with customers and investors, and give the internal marketing team flexibility to update content over time.

Webflow Development

Webflow is the right platform for most marketing sites in this category. It gives internal teams the content velocity they need, supports complex CMS structures, and delivers the performance financial services audiences expect. We build with clean components, structured collections, CRM integrations, and SEO foundations.

Why work with us

Cost Effective

You're investing in a partnership that respects your budget without compromising quality. We provide transparent pricing tailored to your fintech product, ensuring you get strong value without unnecessary expenses. Whether you're building a neobank, a trading platform, or custom fintech software, we align top-tier results with sensible spend.

Tailored approach

Rather than forcing you into a one-size-fits-all model, we design an engagement that adapts to your project requirements, business stage and budget. Our strategists work closely with you to refine your fintech product concept, define the right tech stack, and develop a scalable roadmap.

Results Driven

Great design isn't just about aesthetics. It's a tool for moving the business forward. Our design philosophy focuses on building fintech applications that deliver real, measurable results: conversion, retention, trust and growth.

World class talent

This is not our first rodeo. We have extensive experience building, launching and scaling technology companies, including fintech startups and financial services platforms. Our design, development and project management teams have the skillset to truly help you succeed.

Highly Collaborative

We don't just build products, we co-create with you. From early discovery to launch day (and beyond), our team works closely with yours to ensure alignment, clarity, and momentum at every stage. Expect clear communication, shared goals, and a partner that feels like part of your team.

Why choose us?

A strategic partner for financial services companies.

Choosing Edition as your fintech software development company means working with a team that has a proven track record in the financial services industry, understands the pressure on fintech startups, and knows the realities of building in a regulated sector. As more than just a digital agency, we are a collaborative studio with proven fintech experience, backed by long-term relationships with financial services companies and software providers.

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Our engagement model is tailored to your specific business objectives, timelines and budget, providing end-to-end support across product discovery, UI/UX design, software development and fintech software development services. We use data analytics, user feedback and a clear understanding of the financial industry to make sure every part of your product, brand and digital experience holds up to scrutiny.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website redesign project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Fintech Projects

Kernel

Sustainable wealth generation, free from gamification.

Finbase

Reshaping property finance.

Wedge

The faster way to save.

FAQs

Have a question? Let's answer it.

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What sets your fintech design approach apart?

Our approach to fintech design prioritises high-quality digital experiences that financial services users can trust. We combine user research, data analytics and an understanding of the financial industry to refine each user journey. Whether we're building a fintech mobile app, a web app or custom fintech software, our mobile app development and app design is tailored to your target audience and the specific demands of the financial sector.

Our case studies, including Kernel, Dosh and NZX, show how we design fintech applications that drive engagement, build credibility and support digital transformation and modernisation across the financial services industry. We offer flexible pricing models for different stages of growth, from early-stage fintech startups through to established financial institutions, and we are open to engagement structures that include shared upside where the fit is right.

How do you integrate UX in fintech solutions?

Our approach to UX in fintech solutions is grounded in a structured design and development process that puts customer experience at the centre. We use research, prototyping and data science insights to design financial technology and fintech apps that are intuitive, user-friendly and secure across mobile, web and embedded contexts.

This shows up across onboarding, authentication, digital wallets, payment gateways and trading platforms. We design with biometric authentication, data security and fraud detection in mind from the outset, so user experience never comes at the cost of trust. Our front-end optimisation is informed by real user feedback and ongoing testing, helping fintech providers ship products that perform under real-world conditions.

What technologies drive your fintech innovations?

Our fintech software development is powered by modern technologies including artificial intelligence, blockchain, machine learning, AI-driven automation and cloud computing (AWS and equivalents). We work across APIs, modern frameworks, scalable backend systems and the DevOps practices fintech applications now demand.

We use big data analytics, automation and AI-powered tooling to streamline workflows and strengthen financial data security. Where blockchain genuinely earns its place, in digital payments, smart contracts or specific compliance contexts, we use it. Where it does not, we say so. We tailor the tech stack to the problem, building fintech applications that are ready for digital transformation rather than chasing trends. Our cloud-native approach supports fintech platforms and financial platforms that need to scale fast, integrate with legacy systems, and stay performant under real-world load. Blockchain, machine learning and AI-driven systems are tools, not goals, and we apply them where they make the fintech product genuinely better.

How do you balance design and functionality in fintech?

Our approach to balancing design and functionality is grounded in keeping fintech software development services in-house, not outsourcing core work. We apply specialised frameworks, design systems and development practices to build fintech applications that combine clarity, usability and reliable performance.

We think across the full fintech ecosystem: payment processing, payment gateways, wealth management, lending platforms, investment management and core banking systems. Our designs serve the practical needs of fintech providers and financial institutions, while still earning attention in a competitive financial sector. Good fintech design is not just beautiful, it is functional, scalable and trustworthy at every touchpoint.

How do you ensure user-centric fintech products?

User-centric fintech starts with a clear understanding of the financial services industry, from regulatory environments in markets like London and New York through to local fintech ecosystems in Australia and New Zealand. We use intensive prototyping, financial data analysis and user testing to refine fintech products before launch.

Our work spans mobile banking, blockchain integration, cybersecurity, money transfers, trading platforms, open banking and a wide range of fintech applications. As a fintech software development company, we apply cutting-edge technologies in service of the user, building fintech software that customers navigate confidently, providers can scale efficiently, and regulators can review with comfort.

How do you handle compliance and security in fintech projects?

Compliance and security shape how we build fintech software from day one. We work alongside your compliance, legal and risk teams to ensure the financial software we ship meets the standards your regulators, partners and customers expect.

This includes regulatory compliance frameworks such as KYC, AML, GDPR and PCI DSS, along with the underlying data security, risk management, authentication, cybersecurity and fraud detection practices that make those frameworks meaningful. We build with scalable architecture, modern frameworks and secure APIs so security controls hold up as the fintech product grows. For regulated financial products, we work inside the constraints of the financial industry, not around them.

Our experience spans neobanks, lending platforms, payment processing systems and trading platforms, where regulatory compliance is non-negotiable and the cost of getting security wrong is significant.

What does fintech software development cost?

Custom fintech software development costs depend on scope, complexity and stage. An MVP for an early-stage fintech startup typically costs less than a full platform build for a financial institution, but the difference is rarely just about size. It is about regulatory complexity, tech stack decisions, security and compliance requirements, integrations, and time-to-market pressure.

We offer flexible engagement models including project-based and team-based fintech software development services, with transparent costs aligned to clear deliverables. For fintech ventures with strong commercial potential, we will consider engagements that include shared upside or equity alongside cash fees. We can usually provide an indicative range after a single discovery call, once the fintech product, regulatory scope and expected time-to-market are clear.

How do you approach integration with existing financial systems?

Most fintech projects don't start with a blank slate. There are existing banking systems, financial software, payment partners and legacy systems the new product has to work with. Our development process is built for that reality.

We work end-to-end across discovery, application development, integration design and deployment, mapping the integration surface early so the architecture supports both the new fintech product and the modernisation of what already exists. This often involves partnerships with established service providers, payment processors and infrastructure platforms, alongside custom financial software development and fintech app development where the right tooling doesn't exist yet.

For financial institutions modernising core systems, this is usually where the real complexity sits. For fintech startups, it's where speed and security have to coexist. Either way, we shape the development team and approach to match.