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Ternary

Electrifying transport without new infrastructure.

Project Overview

Ternary pioneered a pump-ready liquid energy that lets heavy transport transition to electrification without rebuilding existing infrastructure.

Investor meetings were accelerating and Ternary’s founders lacked the visual polish to match their technical credibility. Edition delivered a brand platform, logo, and narrative that distilled complex science into simple proof points. Live within six weeks, the assets underpinned productive demos, supported grant applications, and continue to convert investor interest through clear, confident messaging.

Industry

Deeptech

Deliverables

Brand Strategy
Brand Identity
Marketing Website

Key Activities

Competitor Research
Visual Identity
Logo Design
Wireframes
Website Design
Webflow Development

Awards & Recognition

BRANDING

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Science distilled into shape.

Inspired by the Arctic tern’s record-breaking migrations, Ternary’s logo mark traces a subtle flight path through its letterforms. A flash of beak-red on signals decisive movement, turning a static logo into a story of boundless reach. Built for harsh industrial environments, the composition prints cleanly from two-millimetre valve labels to six-metre refinery signage.
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Impact

WEBSITE DESIGN & DEVELOPMENT

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Complex science, simplified.

We expanded the logo into a full brand identity: modular grid, restrained earth-metal palette, and technical icon set. The website delivers Ternary’s narrative in three quick chapters, blending schematic visuals with jargon-free text to keep investors and engineers equally engaged.
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