Branding Agency for Tech Companies

We help startups and scaleups in the US build brand strategies that give clarity and identities that stand out.

Trusted by 100+ Leading Technology Companies

Benefits of Branding

Strong branding improves how you attract, convert, and retain customers.

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Customer acquisition

A clear identity and value proposition attract the right customers. Great design improves usability and increases conversion rates.

Brand loyalty

Consistent visuals and messaging build trust and keep customers coming back. Loyal customers recommend you and share your story.

Marketing performance

Aligned branding keeps campaigns consistent across channels. This improves return on spend and strengthens digital results.

Employee recruitment

A defined brand makes it easier to hire and keep the right people. Clear values create stronger culture and make your company more appealing to candidates.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Why CHoose Us?

Want to build a world-class brand identity?

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Branding Process

Research & Discovery

Research highlights the opportunities and challenges that shape your brand strategy.

Market Research

We analyze markets to find opportunities, risks, and trends. These insights define how your brand can compete and grow.

Competitor Analysis

We review competitor strategies to identify gaps and points of difference. This positions your business for long-term success.

Customer Interviews

When needed, we speak directly with your customers. Their feedback reveals needs and motivations that guide messaging and design.

Stakeholder Interviews

We also talk with founders and team leads. Their perspectives ensure the strategy supports business goals and customer expectations.

Brand Strategy

Define the strategic foundations including positioning, messaging, and audience clarity that guide every brand decision.

Brand Positioning

We help define your place in the market. Positioning highlights what makes you different, communicates your value, and shows customers why your brand matters.

Audience Profiles

We create profiles that capture behaviors and needs, not generic personas. These guide messaging, design, and engagement across digital channels and touchpoints.

Messaging Framework

We build a framework that keeps communication consistent. Every element aligns with your values, positioning, and tone of voice.

Brand Naming

For early-stage startups, we also support brand naming. We explore creative directions and test options to ensure the final name is distinctive, memorable, and scalable.

Brand Identity

We translate strategy into a creative identity that builds the visual and verbal systems representing your brand.

Visual Territories

Before creating identity concepts, we explore visual territories to align on mood, tone, and style. These moodboard collages show potential directions and help set the look and feel.

Brand Concepts

We present early concepts that align with the chosen territory before refining. These combine storytelling and design, giving a preview of how your brand could show up and be experienced.

Visual Identity

We design a distinctive logo, select typography, and define a color palette. Together, these elements create a consistent brand identity that reflects your strategy.

Brand Guidelines

We create a comprehensive guideline that explains how to use your logo, fonts, imagery, and tone. This ensures consistency across brand and marketing applications.

Marketing Collateral

We extend your brand into practical applications that build recognition and support growth across all channels.

Marketing Websites

After a branding project, we help bring your identity to life with a clear, conversion-focused website. The site communicates value, builds trust, and delivers strong user experience.

Pitch Decks

We design pitch decks and presentation templates that tell your brand story. These tools engage investors, support fundraising, and demonstrate credibility.

Merchandise

With a strong brand, merchandise can amplify recognition. Staff wear it proudly, and you stand out at industry events.

Marketing Materials

Where needed, we also create supporting materials such as email signatures, business cards, and event signage. These keep every touchpoint consistent.

Why work with us

Highly cost effective

We focus on startups, scaleups, and small businesses. Our process is lean, efficient, and avoids unnecessary overheads. This means more of your budget goes directly into building a strong brand identity that supports growth at every stage.

Tailored approach

Every company is different, from team structure and industry to funding stage and business goals. We adapt our process to fit your situation. Whether you are launching a new brand or refining an existing identity, we create a pathway that matches your needs and delivers results across every touchpoint.

Grounded in strategy

Our work is rooted in research and strategy, not just design. Each decision is informed by brand positioning, audience insights, and clear objectives. By combining strategy with creative execution, we help you build a brand experience that resonates with customers and lasts over time.

Highly collaborative

We work closely with your team at every step. There are no big reveals, just a collaborative process that combines your knowledge with our expertise. This ensures your brand reflects your values, earns stakeholder buy-in, and creates trust across your organization.

AI & data-driven insights

We use data, analytics, and new tools to guide brand decisions. From validating creative directions to improving marketing performance, our approach is evidence-based and results-focused. This mix of creativity and insight helps you strengthen recognition and prepare for growth in competitive markets.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Why choose us?

We are a proven branding partner for technology companies.

We are a results-driven branding agency trusted by startups, scaleups, and enterprises. Working with Edition means gaining a partner that combines brand strategy and design expertise to accelerate growth.

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Our services are shaped by experience with early-stage ventures and fast-growing organizations, and they scale to meet enterprise needs. This combination of adaptability, creativity, and strategy makes us a trusted choice for defining or evolving your brand.

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Branding Projects

Orchestra

Refreshingly simple equity management.

Zipp

Simplifying client updates.

Ternary

Electrifying transport without new infrastructure.

FAQs

Have a question? Let's answer it.

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What industries do you have experience working with?

We work with SaaS companies, digital product businesses, healthcare providers, fintech innovators, and leaders across the tech sector. Our branding experience also covers areas like edtech and agritech, where clarity and trust are critical. By combining industry knowledge with design expertise, we create brands that connect with customers and scale effectively.

Can you help with a rebrand or just new startups?

Yes. We work with founders creating a new brand as well as established companies going through rebranding. Our process adapts to both situations, whether building identity from scratch or refreshing what exists. The goal is the same: to build trust, strengthen loyalty, and set you apart in competitive markets.

Do you offer standalone branding services?

Yes. Alongside full projects, we deliver focused services such as identity design, copywriting, packaging design, and product design. We also create detailed identity systems and guidelines to support internal teams. You can choose a full-service engagement or just the specific elements you need.

How long does a branding project take?

Timelines vary by scope and complexity. A focused identity project usually takes 4 to 6 weeks, while a complete system may take longer. We plan carefully to make sure your brand foundations are strong, balancing strategy with practical delivery.

Who will be working on my project?

Your project will be led by senior strategists and designers with deep branding expertise. Our team combines strategic thinking with creative execution. You will work with specialists who shape brand voice, align with your company values, and deliver the attention to detail you expect.

Do you provide ongoing support after the initial project?

Yes. Many clients continue with us for audits, updates, and asset development. We help maintain a consistent brand across all marketing channels and digital touchpoints. As you grow, we ensure your identity adapts to new markets and continues to perform effectively.

Can you help with investor or fundraising materials?

Yes. We design pitch decks and presentations that combine clear storytelling with strong visuals. Our branded templates extend across social media and other channels, helping you engage investors and partners consistently.

How do you approach branding for tech companies?

We start with strategy and use it to guide design. Messaging is shaped through clear storytelling, supported by visual identity and practical tools. We apply research, analytics, and emerging technology to test and validate decisions. The result is a brand that communicates clearly, adapts to change, and drives growth in sectors such as SaaS, fintech, healthcare, and digital products.