New Zealand’s first truly
digital wallet

We explored what was already working in the global market, and what Dosh’s target audience was missing from banking alternatives. From there we worked closely with the team to sharpen the detail that carries their app: spacing, typography, colour, and introduced new UI components and animated assets that lifted the whole experience. The result was a refreshed app interface, complete with a component library to support ongoing iterations.

The goal was consistency, not reinvention. With the app refreshed, we extended the same thinking across Dosh’s marketing collateral, starting with the website. New colour variations, typography, and a more considered photographic treatment. The result is a brand that holds together across every touchpoint, from the first time they land on the website to the 100th time they pay for a coffee.