VidApp

Project Overview

VidApp helps content creators build, launch, and manage their own custom mobile and TV apps.

The platform allows content creators to provide subscribed app users with a suite of highly considered in-app features including journaling, weekly calendars, in-app purchases, custom playlists, and secure downloads.

VidApp approached Edition seeking a product design partner to support the company with their next stage of rapid growth.

Industry

Fitness

Deliverables

Marketing Website

Digital Product

Key Activities

Component Library

Optimised Grids

Wireframes

Website Design

Awards & Recognition

SOFTWARE DESIGN & DEVELOPMENT

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Do-it-yourself approach

While VidApp offered customers the ability to design and launch their own apps, most new customers still required a significant amount of hand-holding before their app was in a position to be launched.

We reimagined the online app builder tool, optimising for a more do-it-yourself based approach. This has allowed VidApp to onboard a greater number of new customers per month, with much less investment of effort per customer.

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Impact

We found a very dedicated and talented team who went above and beyond to get us what we needed.

Rory Hancock

Co Founder, VidApp

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WEBSITE DESIGN

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Establishing the brand's credibility.

VidApp’s website is one of their most important touch points, crucial in their sales process. It needed to do a better job of communicating the vast product offering in an easy-to-digest format, as well as quickly establishing the brand's credibility.

We achieved this by better showcasing the success stories of existing, high-profile customers who use VidApp, and restructuring the page architecture of the website.

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