Brand Strategy & Visual Identity
Hero the human.
Contented's category defaults to cold interfaces, robot motifs and clinical blues. The new brand goes the other way, leading with the human, not the technology.<br>Everything is built to prove one core idea: the conversations we have are assets worth protecting, not transcripts that fade once the room empties.<br>A warm palette of Walnut, Sunshine and Sand sits apart from the category's clinical whites. Where gradients appear they mean something, grainy and spray-like to represent spoken words becoming ideas. At the centre sits the Nub, a fluid, imperfect mark drawn from a speech mark.